by Dwight Furrow
In giving an account of the aesthetic value of wine, the most important factor to keep in mind is that wine is an everyday affair. It is consumed by people in the course of their daily lives, and wine’s peculiar value and allure is that it infuses everyday life with an aura of mystery and consummate beauty. Wine is a “useless” passion that has a mysterious ability to gather people and create community. It serves no other purpose than to command us to slow down, take time, focus on the moment, and recognize that some things in life have intrinsic value. But it does so in situ where we live and play. Wine transforms the commonplace, providing a glimpse of the sacred in the profane. Wine’s appeal must be understood within that frame.
Thus, wine differs from the fine arts at least as traditionally conceived. In Western culture, we have demanded that the fine arts occupying a contemplative space outside the spaces of everyday life—the museum, gallery, or concert hall–in order to properly frame the work. (A rock concert venue isn’t a contemplative space but it is analogous to one—a separate, staged performance designed to properly frame music that aims at impact and fervor rather than contemplation) With the emergence of forms of mechanical reproduction this traditional idea of an autonomous, contemplative space is fast eroding, allowing fine art (and just about everything else as well) to invade everyday life.
But wine, even very fine wine, is seldom encountered in such autonomous, contemplative spaces. It is usually encountered in the course of life, in spaces and times where other activities are ongoing. Formal tastings exist but are the exception. It’s rare to taste wine in a context where casual conversation or food consumption is discouraged as would be the case at a concert hall or museum. Read more »
Wine writers often observe that wine lovers today live in a world of unprecedented quality. What they usually mean by such claims is that advances in wine science and technology have made it possible to mass produce clean, consistent, flavorful wines at reasonable prices without the shoddy production practices and sharp bottle or vintage variations of the past.
The wine world thrives on variation. Wine grapes are notoriously sensitive to differences in climate, weather and soil. If care is taken to plant grapes in the right locations and preserve those differences, each region, each vintage, and indeed each vineyard can produce differences that wine lovers crave. If the thousands of bottles on wine shop shelves all taste the same, there is no justification for the vast number of brands and their price differentials. Yet the modern wine world is built on processes that can dampen variation and increase homogeneity. If these processes were to gain power and prominence the culture of wine would be under threat. The wine world is a battleground in which forces that promote homogeneity compete with forces that encourage variation with the aesthetics of wine as the stakes. In order to understand the nature of the threat homogeneity poses to the wine world and the reasons why thus far we’ve avoided the worst consequences of that threat we need to understand these forces. I will be telling this story from the perspective of the U.S. although the themes will resonate within wine regions throughout much of the world.
It is fashionable to say that great wine is made in the vineyard. There is a lot of truth to that slogan but in fact wine is made by a complex assemblage with various factors influencing the final product. Last month 
The wine world is an interesting amalgam of stability and variation. As 
Discussions of the factors that go into wine production tend to circulate around two poles. In recent years, the focus has been on grapes and their growing conditions—weather, climate, and soil—as the main inputs to wine quality. The reigning ideology of artisanal wine production has winemakers copping to only a modest role as caretaker of the grapes, making sure they don’t do anything in the winery to screw up what nature has worked so hard to achieve. To a degree, this is a misleading ideology. After all, those healthy, vibrant grapes with distinctive flavors and aromas have to be grown. A “hands off” approach in the winey just transfers the action to the vineyard where care must be taken to preserve vineyard conditions, adjust to changes in weather, plant and prune effectively and strategically, adjust the canopy and trellising methods when necessary, watch for disease, and pick at the right time.
From its origins in Eurasia some 8,000 years ago, wine has spread to become a staple at dinner tables throughout the world. Yet wine is more than just a beverage. People devote a lifetime to its study, spend fortunes tracking down rare bottles, and give up respectable, lucrative careers to spend their days on a tractor or hosing out barrels, while incurring the risk of making a product utterly dependent on the uncertainties of nature. For them, wine is an object of love.
Despite the continued influence of formalism in the 20th Century there were currents of dissent that took an opposing position. Thinkers as diverse as Heidegger, Whitehead and Deleuze were arguing that genuine aesthetic appreciation is not about form but the unraveling of form. Despite their considerable differences, each was arguing that the most important kinds of aesthetic experiences are those in which the dominant foreground and design elements of a work are haunted by a background of contrasting effects that provide depth. It’s the conflict between foreground and background, surface and depth, between what is known and what is mysterious that give art its allure. The uncanny is the key to art worthy of the name. For example, for Heidegger in his famous study of Van Gogh’s A Pair of Shoes, it’s the seemingly insignificant brushstrokes in the background of the painting that allow amorphous figures to emerge and begin to take to shape as we view it. The background figures preserve ambiguity and allow the concealing and unconcealing of multiple interpretations to take place, which Heidegger argues, are at the heart of a work of art. 
Although wine writing takes diverse forms, wine evaluation is a persistent theme of much wine writing. When particular wines, wineries or vintages are under discussion, at some point the writer will typically turn to assessing wine quality. The major publications devoted to wine include tasting notes that not only describe a wine but indicate its quality, often with the help of a numerical score, and most wine blogs and online wine magazines include a wine evaluation component that is central to their mission.
Although frequently lampooned as over-the-top, there is a history of describing wines as if they expressed personality traits or emotions, despite the fact that wine is not a psychological agent and could not literally have these characteristics—wines are described as aggressive, sensual, fierce, languorous, angry, dignified, brooding, joyful, bombastic, tense or calm, etc. Is there a foundation to these descriptions or are they just arbitrary flights of fancy?
Novels set in New York and Berlin of the 1980s and 1990s, in other words, just as subculture was at its apogee and the first major gentrification waves in various neighborhoods of the two cities were underway—particularly when they also try to tell the coming-of-age story of a young art student maturing into an artist—these novels run the risk of digressing into art scene cameos and excursions on drug excess. In her novel A Lesser Day (Spuyten Duyvil, second edition 2018), Andrea Scrima purposely avoids effects of this kind. Instead, she concentrates on quietly capturing moments that illuminate her narrator’s ties to the locations she’s lived in and the lives she’s lived there.
That music and emotion are somehow linked is one of the more widely accepted assumptions shared by philosophical aesthetics as well as the general public. It is also one of the most persistent problems in aesthetics to show how music and emotion are related. Where precisely are these emotions that are allegedly an intrinsic part of the musical experience? Three general answers to this question are possible. Either the emotion is in the musician—the composer or performer—in which case the music is expressing that emotion. Or the emotion is in the music itself, in which case the music somehow embodies the emotion. Or the emotion is in the listener, in which case the music arouses the emotion.
Beauty has long been understood as the highest form of aesthetic praise sharing space with goodness, truth, and justice as a source of ultimate value. But in recent decades, despite calls for its revival, beauty has been treated as the ugly stepchild banished by an art world seeking forms of expression that capture the seedier side of human existence. It is a sad state of affairs when the highest form of aesthetic praise is dragged through the mud. Might the problem be that beauty from the beginning has been misunderstood?
