Beyond Subjectivity and Objectivity in Wine Tasting

by Dwight Furrow It seems as if everyone in the wine industry proclaims that wine tasting is subjective. Wine educators encourage consumers to trust their own palates. “There is no right or wrong when tasting wine,” I heard a salesperson say recently. “Don’t put much stock in what the critics say,” said a prominent winemaker…

Wine and Music Pairing: A Next-Level Aesthetic Experience

by Dwight Furrow The evidence that pairing music with wine can enhance one’s tasting experience continues to mount since I last visited this topic in 2017. A research team headed by Q.J. Wang showed that, in a winery tasting room, wines tasted with a soundtrack chosen to enhance oak-derived flavors were rated as significantly fruitier…

Wine Appreciation, Irony, and a Game of Striving

by Dwight Furrow For many wine lovers, understanding wine is hard work. We study maps of wine regions and their climates, learn about grape varietals and their characteristics, and delve into various techniques for making wine, trying to understand their influence on the final product. Then we learn a complex but arcane vocabulary for describing…

Review of “Epistenology: Wine as Experience” by Nicola Perullo

by Dwight Furrow Epistenology: Wine as Experience is a peculiar name for a peculiar book, although its peculiarities make it worth reading. Coined by the author, Nicola Perullo, Professor of Aesthetics at University of Gastronomic Science near Bra, Italy, the term “Epistenology” is a portmanteau blending enology, the study of wine, with epistemology, the philosophical…

The Difference Between Good Wine and Beautiful Wine—It’s a Mystery

by Dwight Furrow In discourse about wine, we do not have a term that both denotes the highest quality level and indicates what that quality is that such wines possess. We often call wines “great”. But “great” refers to impact, not to the intrinsic qualities of the wine. Great wines are great because they are…

Will the Taste Revolution Survive?

by Dwight Furrow I’m sitting in front of my window on the world sipping a disappointing Cabernet Sauvignon from Napa Valley and thinking about travel plans for next summer and fall. I’m proceeding as if everything were normal knowing full well they won’t be, especially not with our “leadership”. Every time I try to write…

Imagination and the Language of Wine

by Dwight Furrow Research by linguists into wine metaphors have identified several source domains that help wine writers describe the faint and ephemeral features of poetry in a glass. “Wine is a building”, “wine is piece of cloth”, and especially “wine is a person” are a few of the rich diversity of potential likenesses that…

Fleshy with a Bad Attitude: Metaphor and Wine Tasting Notes

by Dwight Furrow The wine community is often accused of being snobby and elitist. The language used to describe wine is one source of this innuendo. Although most people have become accustomed to the fruit descriptors used in wine reviews, when wine writers wax poetic by describing wines as “graphite mixed with pâte de fruit”,…

What is the Problem with Wine Metaphors?

by Dwight Furrow Wine writers, especially those who write wine reviews, are often derided for the flowery, overly imaginative language they use to describe wines. Some of the complainants are consumers baffled by what descriptors such as “brooding” or “flamboyant” might mean. Other complainants are experts who wish wine language had the precision of scientific…

In Vino Veritas: What Truth Might That Be?

by Dwight Furrow Wine is a living, dynamically changing, energetic organism. Although it doesn’t quite satisfy strict biological criteria for life, wine exhibits constant, unpredictable variation. It has a developmental trajectory of its own that resists human intentions and an internal structure that facilitates exchange with the external environment thus maintaining a process similar to…