Between Subjectivity and Science: Rethinking Objectivity in Wine Tasting

by Dwight Furrow If there is one commonly held “truth” that governs conventional wisdom about wine tasting, it is that wine tasting is thoroughly subjective. We all have different preferences, unique wine tasting histories, and different sensory thresholds for detecting aromatic compounds. One person’s scintillating Burgundian Pinot Noir is another person’s thin, weedy plonk. But…