I was living in the Lafayette section of Jersey City at the time, just in from Communipaw Avenue on Van Horne, next to the Jackson Funeral Home, the largest black funeral home in the city and up the block from the Monumental Baptist Church. It was only a couple of weeks before Hurricane Sandy roared though at the end of October 2012, though no one knew she was coming at the time. I was at a meeting of the Morris Canal Community Development Corporation, chaired by June Jones, Executive Director.
One of agenda items involved adding a skate park to the Berry Lane Park that was closing in on a start date. I spoke in favor of it – indeed, I’d brought the idea to June a couple weeks before as it had been something I’d been pursuing for awhile – as did Musaddiq Ahmad and others. Musaddiq came up to me after the meeting and told me that if I wanted to see some interesting graffiti – which may have come up in the meeting as well, I don’t know, but somehow he knew of my interest – I should come down to a place on Pacific, just a couple of blocks away. Amazing graffiti all over the walls inside and in the alley out back as well.
As I recall what he said registered well enough, but it didn’t quite compute. Why not? Because I’d been photographing Jersey City graffiti for several years now and, while I certainly didn’t think I had it all, what Musaddiq was describing was a major cache of fresh graff right under my nose and I didn’t even some much as suspect it. But that’s how the world is sometimes. You just don’t know what’s right around the corner.
It seems as if everyone in the wine industry proclaims that wine tasting is subjective. Wine educators encourage consumers to trust their own palates. “There is no right or wrong when tasting wine,” I heard a salesperson say recently. “Don’t put much stock in what the critics say,” said a prominent winemaker to a large audience when discussing the aromas to be found in a wine. The point is endlessly promoted by wine writers. Wine tasting is wholly subjective. There is no right answer to what a wine tastes like and no standards of correctness for judging wine quality.
Wine and music pairing is becoming increasingly popular, and the effectiveness of using music to enhance a wine tasting experience has received substantial empirical confirmation. (I summarized this data and the aesthetic significance of wine and music pairing 
For many wine lovers, understanding wine is hard work. We study maps of wine regions and their climates, learn about grape varietals and their characteristics, and delve into various techniques for making wine, trying to understand their influence on the final product. Then we learn a complex but arcane vocabulary for describing what we’re tasting and go to the trouble of decanting, choosing the right glass, and organizing a tasting procedure, all before getting down to the business of tasting. This business of tasting is also difficult. We sip, swish, and spit trying to extract every nuance of the wine and then puzzle over the whys and wherefores, all while comparing what we drink to other similar wines. Some of us even take copious notes to help us remember, for future reference, what this tasting experience was like.
Epistenology: Wine as Experience
Philosophy has been an ongoing enterprise for at least 2500 years in what we now call the West and has even more ancient roots in Asia. But until the mid-2000’s you would never have encountered something called “the philosophy of wine.” Over the past 15 years there have been several monographs and a few anthologies devoted to the topic, although it is hardly a central topic in philosophy. About such a discourse, one might legitimately ask why philosophers should be discussing wine at all, and why anyone interested in wine should pay heed to what philosophers have to say.
What did the wines that stimulated conversation in Plato’s Symposium taste like? Or the clam chowder in Moby Dick, or the “brown and yellow meats” served to Mr. Banks in To the Lighthouse? Or consider this repast from Joyce’s Ulysses:
A life in which the pleasures of food and drink are not important is missing a crucial dimension of a good life. Food and drink are a constant presence in our lives. They can be a constant source of pleasure if we nurture our connection to them and don’t take them for granted.
I often hear it said that, despite all the stories about family and cultural traditions, winemaking ideologies, and paeans to terroir, what matters is what’s in the glass. If a wine has flavor it’s good. Nothing else matters. And, of course, the whole idea of wine scores reflects the idea that there is single scale of deliciousness that defines wine quality.
Beauty has long been associated with moments in life that cannot easily be spoken of—what is often called “the ineffable”. When astonished or transfixed by nature, a work or art, or a bottle of wine, words even when finely voiced seem inadequate. Are words destined to fail? Can we not share anything of the experience of beauty? On the one hand, the experience of beauty is private; it is after all my experience not someone else’s. But, on the other hand, we seem to have a great need to share our experiences. Words fail but that doesn’t get us to shut up.
In discourse about wine, we do not have a term that both denotes the highest quality level and indicates what that quality is that such wines possess. We often call wines “great”. But “great” refers to impact, not to the intrinsic qualities of the wine. Great wines are great because they are prestigious or highly successful—Screaming Eagle, Sassicaia, Chateau Margaux, Penfolds Grange, etc. They are made great by their celebrity, but the term doesn’t tell us what quality or qualities the wine exhibits in virtue of which they deserve their greatness. Sometimes the word “great” is just one among many generic terms—delicious, extraordinary, gorgeous, superb—we use to designate a wine that is really, really good. But these are vacuous, interchangeable and largely uninformative.
Research by linguists
The wine community is often accused of being snobby and elitist. The language used to describe wine is one source of this innuendo. Although most people have become accustomed to the fruit descriptors used in wine reviews, when wine writers wax poetic by describing wines as “graphite mixed with pâte de fruit”, even 
Wine writers, especially those who write wine reviews, are often derided for the flowery, overly imaginative language they use to describe wines. Some of the complainants are consumers baffled by what descriptors such as “brooding” or “flamboyant” might mean. Other complainants are experts who wish wine language had the precision of scientific discourse. The Journal of Wine Economists 
Wine is a living, dynamically changing, energetic organism. Although it doesn’t quite satisfy strict biological criteria for life, wine exhibits constant, unpredictable variation. It has a developmental trajectory of its own that resists human intentions and an internal structure that facilitates exchange with the external environment thus maintaining a process similar to homeostasis. Organisms are disposed to respond to changes in the environment in ways that do not threaten their integrity. Winemakers build this capacity for vitality in the wines they make.
Among the best books I’ve read about wine are the two by wine importer Terry Theise. 
It’s fashionable to criticize wine critics for a variety of sins: they’re biased, their scores don’t mean anything, and their jargon is unintelligible according to the critics of critics. Shouldn’t we just drink what we like? Who cares what critics think? In fact, whether the object is literature, painting, film, music, or wine, criticism is important for establishing evaluative standards and maintaining a dialogue about what is worth experiencing and why. The following is an account of how wine criticism aids wine appreciation by way of providing an account of wine appreciation.
Why do we value successful art works, symphonies, and good bottles of wine? One answer is that they give us an experience that lesser works or merely useful objects cannot provide—an aesthetic experience. But how does an aesthetic experience differ from an ordinary experience? This is one of the central questions in philosophical aesthetics but one that has resisted a clear answer. Although we are all familiar with paradigm cases of aesthetic experience—being overwhelmed by beauty, music that thrills, waves of delight provoked by dialogue in a play, a wine that inspires awe—attempts to precisely define “aesthetic experience” by showing what all such experiences have in common have been less than successful.
If a rectangular canvas splashed with paint and lines can express freedom or joy, why not liquid poetry?