Wine and Epiphany

by Dwight Furrow

Vineyard 2Almost everyone connected to the world of wine has a story about their “aha” experience, the precise moment when they discovered there was something extraordinary about wine. For some that moment is a sudden, unexpected wave of emotion that overcomes them as they drink a wine that seems utterly superior to anything they had consumed in the past. For others it's the culmination of many lesser experiences that overtime gather and build to a crescendo when they recognize that these disparate paths all lead to a consummate experience that should be a constant presence in their lives going forward.

For me it was the former. As a casual and occasional consumer of ordinary wine for many years, I had my first taste of quality Pinot Noir in a fine Asian “tapas” restaurant. I was blown away by the finesse with which the spice notes in the food seemed to resonate with similar flavors in the wine. The wine, I now know, was an ordinary mid-priced Pinot Noir from Carneros; Artesa was the producer. But to me in that moment, it was extraordinarily beautiful and I resolved to make that experience a regular part of life.

A simple Google search will turn up any number of these stories. The Wall Street Journal's Lettie Teague interviewed several wine lovers about their “aha” moment. One became intrigued by wine while an art student in Italy, another when he discovered he had a discerning palate, many report childhood experiences of being impressed by the serious conversations about wine among the adults in their lives, others were intrigued by wine's complexity or the sense of adventure and risk involved in the winemaking process. Teague herself reports the wine talk of her study-abroad family in Ireland as the catalyst that launched her career as a wine writer.

These stories have two things in common. In each case the experiences are motivating. Like all experiences of beauty we don't passively have them and move on. The recognition of genuine beauty inspires us to want more.

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Monday, July 18, 2016

The Aesthetic Value of Simplicity

by Dwight Furrow

Malevich

Black Square, Malevich 1923

However, traditional Western aesthetics apparently demurs on this point since it enshrines complexity as a fundamental aesthetic value. Works of art are considered great if they repay our continued attention. Each new contact with them reveals something new, and this information density and the way it is organized to reveal new dimensions is what brings aesthetic pleasure. Achieving unity in variety is the sine qua non of aesthetic value according to most accounts of our aesthetic tradition. Unity, balance, and clarity are valuable only if they are achieved by organizing complex phenomena. Novelty and the availability of multiple interpretations in part define the kind of interest we take in aesthetic objects. Monroe Beardsley in his influential work Aesthetics: Problems in the Philosophy of Criticism (1958, 1981) went so far as to argue that complexity along with unity and intensity provide logically necessary (and perhaps sufficient) conditions of aesthetic value.

It's worth noting that in my own small corner of the world of aesthetics, wine-tasting, complexity is admired and simplicity a sign of inferior quality. Legendary and high scoring wines all exhibit complex flavor profiles and extensive evolution on the palate. Simple wines might be enjoyable for dinner but seldom induce rapture.

Since complexity and simplicity at least superficially appear to be contradictory criteria it would seem that simplicity has no role to play in Beardsley's attempt to codify aesthetics. Of course, as I noted above, there are art works that apparently don't exhibit complexity, and today Beardsley is regarded as over-reaching if he intended his criteria to be logically necessary or sufficient. Such definitions have fallen out of favor in most philosophical circles to be replaced by generalizations that hold only for the most part. Yet, complexity, unity, and intensity are useful reference points for evaluating works of art despite the exceptions.

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Monday, May 23, 2016

Wine Quality: Distinguishing the Fine from the Ordinary

by Dwight Furrow

Fine wineWe who are absorbed in the philosophy of wine are usually preoccupied by questions about objectivity, meaning, the nature of taste, aesthetic properties, and other exotica that surround this mysterious beverage. But wine considered as an aesthetic object can never be wholly severed from the commercial aspects of wine, and no philosophy of wine is complete without taking into account the influence of commercial categories.

If you stand perplexed before the thousands of choices available on the wine aisles of your supermarket, or if it all tastes like fermented grape juice to you, here is a primer on distinguishing the good stuff from the ordinary.

Any discussion of wine quality must begin with a distinction between commodity wines and premium or fine wines. Commodity wines usually sell for under $15, although the “commercial premium” sector is growing rapidly and pricier wines will increasingly fall into this category. A quality commodity wine is reliable and familiar, with no obvious flaws, easy to drink and designed for immediate consumption. It will spring no surprises that would offend the casual drinker. Unlike the situation 20 years ago, when $10 might have bought you an attractively packaged bottle of battery acid, there are few bad wines on the market today. The technology of mass wine production has made extraordinary advances. Wine connoisseurs will think these wines uninteresting, but they may be full of flavor, food-friendly, and satisfying to drink.

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Monday, April 25, 2016

Art and Artification: The Case of Gastronomy

by Dwight Furrow

Atelier crenn

In grasping the role of art in contemporary life, one noteworthy theme is the process of artification. “Artification” occurs when something not traditionally regarded as art is transformed into art or at least something art-like. As far as I know, the term was first used in a Finnish publication by Levanto, Naukkarinen, and Vihma in 2005 but has found its way into the wider discussion of aesthetics. It is a useful concept for addressing the boundaries between art and non-art that are constantly being negotiated and renegotiated in contemporary society.

The general issue I want to address is whether artification is a confused and superficial misappropriation of art, a kind of “making pretty” of ordinary objects which we normally associate with kitsch. Or should we welcome artification as an enhancement of both art and life?

Since at least the 18th Century we have had a fine arts tradition that included painting, sculpture, literature, poetry, classical music, and the performing arts of dance and theatre. But over the last century cultural phenomena from architecture, film, jazz, rock music, and hip-hop to graffiti, video games, and even some natural objects have aspired to, and to some degree succeeded in, being included in the extension of the concept of art. The world in which “art” refers to a specific kind of object is long past

Furthermore, many cultural practices including advertising, science, and education are being mixed with art in order to introduce creativity, imagination, and emotional engagement. Among this group of artified objects and practices, many people would include gastronomy, which I want to use in this essay to test assumptions about art and artification. What does this process of artification mean in the context of gastronomy?

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Monday, March 28, 2016

Camus and the Aesthetics of Stone

by Dwight Furrow

I recently finished reading Hemingway's A Farewell to Arms on the same day in which the utter hopelessness of our political situation became obvious, as the “beacon of liberty” accelerates its descent into fascism. The final passages of the book didn't help my mood much. In Hemingway's masterpiece, the drudgery and pointlessness of war becomes a metaphor for the drudgery and pointlessness of life. In the end, neither the heroism of love nor the promise of birth can stanch the tragic flood that threatens every idyll. For Hemingway, stoic resignation seems the only proper attitude as Henry slogs his way home from the hospital where Catherine and their child had perished, huddled against the relentless rain that had darkened the final pages.

The world is not good enough and we can't do much about it. Soldiering on is the best we can do.Sisyphus

When in such a mood I like to consult Camus. No, I'm not masochistic, or at least I don't think so. The Camus that inspires me is not the fist shaking Camus of The Rebel or the dubious, Stoic-tinged Camus of the Myth of Sisyphus. There is another side to Camus that gets far too little attention. In an early essay, Nuptials at Tipasa, he writes:

The breeze is cool and the sky blue. I love this life with abandon and wish to speak of it boldly: it makes me proud of my human condition. Yet people have often told me: there's nothing to be proud of. Yes, there is: this sun, this sea, my heart leaping with youth, the salt taste of my body and this vast landscape in which tenderness and glory merge in blue and yellow. It is to conquer this that I need my strength and my resources. Everything here leaves me in tact, I surrender nothing of myself, and don no mask: learning patiently and arduously how to live is enough for me, well worth all their arts of living. (Nuptials, 69)

In the face of a world unresponsive to human values, despair is ruled out, for ensconced within Camus' numbing litany of all-too-human failure are lovely passages in which pure sensuous enjoyment lifts the spirit and provides justification even in life's trying moments. This is the lyrical Camus extolling what he sometimes calls the “Mediterranean life” where the live-in-moment vitality of sensory experience is a repository of meaning infusing life with significance in the absence of transcendental certification, even in the face of inevitable loss.

Intuitively, Camus' idea that meaning is to be found in the everyday rendered alluring by our willingness to see its beauty is appealing. The problem is I have never found an argument in Camus' work that links the Stoic-like absurd hero with the happy hedonist. How could something as seemingly trivial as the sun and sea provide meaning in the face of the absurd?

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Monday, February 1, 2016

Why Americans are Fascinated by Food

by Dwight Furrow

Beautiful foodFor much of the 20th Century, the U.S. was a culinary backwater. Outside some immigrant enclaves where old world traditions were preserved, Americans thought of food as nutrition and fuel. Food was to be cheap, nutritious (according to the standards of the day) and above all convenient; the pleasures of food if attended to at all were a minor domestic treat unworthy of much public discussion.

How times have changed! Today, celebrity chefs strut across the stage like rock stars, a whole TV network is devoted to explaining the intricacies of fermentation or how to butcher a hog, countless blogs recount last night's meal in excruciating detail, and competitions for culinary capo make the evening news. We talk endlessly about the pleasures of food, conversations that are supported by specialty food shops, artisan producers, and aisles of fresh, organic produce in the supermarket. Restaurants, even small neighborhood establishments, feature chefs who cook with creativity and panache.

Why this sudden interest in food? As I argue in American Foodie: Taste, Art and the Cultural Revolution, our current interest in food is a search for authenticity, face-to-face contact, local control, and personal creativity amidst a world that is increasingly standardized, bureaucratic, digitized, and impersonal. In contemporary life, the public world of work, with its incessant demands for efficiency and profit, has colonized our private lives. The pressures of a competitive, unstable labor market, the so-called “gig” economy, along with intrusive communications technology make it increasingly difficult to escape a work world governed by the value of efficiency. This relentless acceleration of demands compresses our sense of time so we feel like there is never enough of it. Standardization destroys the uniqueness of localities and our social lives are spread across the globe in superficial networks of “contacts” where we interact with brands instead of whole persons. The idea that something besides production and consumption should occupy our attention, such as a sense of community or self-examination, seems quaint and inefficient—a waste of time. Thus, we lose touch with ourselves while internalizing the self-as-commodity theme and hiving off all aspects of our lives that might harm our “brand”—a homogenized, marketable self. Even our vaunted and precious capacity to choose is endangered, for we no longer choose based on a sensibility shaped by our unique experiences; instead our sensibilities are constructed by corporate choice architects, informed by their surveys and datamining that shepherd our decisions.

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Monday, July 20, 2015

Wine and the Comforts of Home

by Dwight Furrow

Burgundy regionAccording to some theories of art, for something to be a work of art it must have meaning. It must be about something and represent what it is about. Last month, on this blog, I argued that some culinary preparations are works of art when they perform this representational function, much to the consternation of some of my Facebook friends who are convinced that something as humble as food should never be associated with the pretensions of the art world. Yet, it is the very humbleness of food that, in part, qualifies it as art. Food can be about many things, but one thing it surely is about is the home. Some foods provoke our memories and imaginations as a representation of domestic life. We call such food “comfort food” because its filling, uncomplicated features haunt our consciousness with thoughts of security, calm, nourishment, and being cared for, especially when triggered by memories of the flavors of home. Exemplifications of the taste of home are only one way in which food serves this representational function but are nevertheless central to its significance.

What about wine? Can wine have meaning just as a work of art has meaning? Specifically, does wine evoke feelings of “homeyness”–security, nourishment and being cared for? For most Americans, probably not. Few Americans grow up with wine as a crucial component of their meals. But cultural norms are quite different in, for instance, France, where traditionally wine is served with most meals and children are occasionally encouraged to have a taste. However, most children (thankfully) do not really acquire a taste for it until later in life, so I doubt that it quite has the resonance that familiar foods have. Nevertheless, if we think of “home” more broadly, not as a domicile, but as the bit of geography that constitutes the center of one's world, where one's roots are planted and physical and psychological sustenance is gathered, wine can evoke “homeyness” at least in those parts of the world where generations have struggled to squeeze magic from grapes and where the notion of “terroir” is taken very seriously–France, Italy, and Germany, among many others. The U.S. is a relative newcomer to the vinous arts but even here many wine communities are beginning to develop self-conscious traditions based on the features of their soil and climate and their influence on flavor, the understanding of which is handed down through generations.

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Monday, June 22, 2015

Food as Art: Representation and Meaning

by Dwight Furrow

ScreenHunter_1234 Jun. 22 16.56One of the main hurdles confronting the view that fine cuisine is a fine art is to say what fine cuisine is about. Paintings refer to something beyond the painting and thus a painting can have meaning and can be interpreted. What do dishes refer to? Are they just flavor combinations that refer to nothing beyond the meal or do the flavors have meaning that can be decoded and elucidated, as a reader might grasp the symbols in a poem? Here is a quote from essayist and literary critic William Deresiewic articulating the standard puzzlement often expressed when confronted by this question of the meaning of food:

But food, for all that, is not art. Both begin by addressing the senses, but that is where food stops. It is not narrative or representational, does not organize and express emotion. An apple is not a story, even if we can tell a story about it. A curry is not an idea, even if its creation is the result of one. Meals can evoke emotions, but only very roughly and generally, and only within a very limited range — comfort, delight, perhaps nostalgia, but not anger, say, or sorrow, or a thousand other things. Food is highly developed as a system of sensations, extremely crude as a system of symbols. Proust on the madeleine is art; the madeleine itself is not art. A good risotto is a fine thing, but it isn’t going to give you insight into other people, allow you to see the world in a new way, or force you to take an inventory of your soul.

This dismissive argument from Deresiewic receives support from many philosophers throughout history writing on the arts. Even Carolyn Korsmeyer, the philosopher most responsible for putting food on the philosophical map, while granting that food is worthy of serious aesthetic attention, has reservations about food being a fine art. “Ought we now to take the next step and conclude that foods also qualify as works of art in the full sense of the term? That they represent in their own medium the same sorts of objects as paintings, sculptures, poems, and symphonies? I do not believe we should.” (Korsmeyer, Making Sense of Taste, 124)

Korsmeyer argues that food acquires meaning only because of its context, the ceremonies and rituals that surround the serving of food. Food, of course, is richly symbolic. The apple in Eve's hand represents the fall of humanity. The apple in Mom's apple pie represents her loving solicitude. For the Genoan, pesto is the taste of home; for coastal New Englanders it’s a clambake. Chicken soup is a symbol of healing; the Thanksgiving turkey a symbol of gratitude, abundance, and the gathering of family. There is plenty of meaning here to keep the semioticians busy.

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Monday, January 5, 2015

When Is a Meal Like a Van Gogh? When the Chef is Telling Secrets

by Dwight Furrow

Atelier crenn

Atelier Crenn A Creation of Chef Dominique Crenn

In the humdrum course of daily life, we tend to ignore most of the objects we encounter. We focus only on what will break down or threaten us if we aren’t paying attention and neglect anything that is in its proper place benignly performing its function. Such inattention is a shame but inevitable. We wouldn't survive for long if we maintained a child's fascina tion with what can be taken for granted.

One of the functions of art is to resist that inattention and sustain, if only at very special moments, a fragile fascination with the commonplace. The history of art is full of examples of works that illuminate the ordinary: The Rembrandt portrait that reveals a little-known character of its subject; or beams of light from an undisclosed source in a Caravaggio that reveals God's presence in an everyday scene. But it is especially true of modern art. The still-lifes of Cezanne, the ready-mades of Duchamp, the bricolage of postmodernism, all exemplify one prevalent theme of the art of the past 150 years—the commonplace is extraordinary.

Van Gogh was especially gifted at wresting revelation from the commonplace. In explaining why he left Paris for Arles in Provence, Van Gogh wrote that he wanted to “paint the South” to help others “see” it. Convinced that previous painters had failed in this task, he painted roughly 328 canvases of the area in a little over two years, a body of work which included 14 canvases of trees in bloom in the fields near Arles, a number of paintings of the Alpilles hills just outside of town, and 12 paintings of wheat fields visible from his window in the asylum, to which he consigned himself after cutting off his ear.

Trees in bloom, distant hills, wheat fields? These are commonplace objects we might superficially admire while on a leisurely walk, but they typically escape our focused attention. Yet, Van Gogh was convinced there is something to see in these objects, which our ordinary modes of perception cannot easily discern and which require an artist of his stature to make visible. (I hope cutting off one's ear is not a requirement for such an ability to see.)

What does Van Gogh see in the fields and hills near Arles that others miss?

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Monday, December 8, 2014

Why Kant Was Wrong about Food

by Dwight Furrow

Atelier crenn

from the San Francisco restaurant Atelier Crenn

Among philosophers who think about art and aesthetics, the position of food and wine is tenuous at best. Food and wine receive little discussion compared to painting or music, and when they are discussed, most philosophers are skeptical that food and wine belong in the category of fine arts.

Food and wine have not always been marginalized in discussions of aesthetics. In the 18h Century, taste provided a model for how to understand aesthetic judgments in general—until Kant came along to break up the party. Kant argued that food and wine could not be genuine aesthetic objects and his considerable influence has carried the day and continues to influence philosophical writing on the arts.

What were these powerful arguments that succeeded in removing taste from the agenda of aesthetics? Kant thought that both “mouth taste” and genuine aesthetic appreciation are based on an individual’s subjective experience of pleasure. But with “mouth taste” there is no reflection involved and no imaginative involvement, just an immediate response. The pleasure comes first and then we judge based on the amount of pleasure experienced whether we find the flavors “agreeable” or “disagreeable”. Thus, our judgments about food and wine are based entirely on our subjective, idiosyncratic, sensuous preferences. By contrast, when we experience paintings or music aesthetically, contemplation ensues whereby our rational and imaginative capacities engage in “free play”. Our pleasure is not an immediate response to the object but comes after the contemplation and is thus based on it. We respond not only to whether the object is pleasing but to how the object engages our cognitive capacities of understanding and imagination. This yields a judgment that is not merely a subjective preference but involves a more universal form of appreciation.

Kant was wrong to argue that “mouth taste” does not provoke contemplation. Connoisseurs of wine, cheese, coffee, and beer, as well as the flavorists who analyze our food preferences for the food industry show that food and wine can be thoughtfully savored, and various components of the tasting experience can be analyzed. But that fact by itself doesn’t really refute Kant’s view. What mattered for Kant was not just the fact of contemplation, but rather how the contemplation unfolds and what its result is. So we have to look more closely at what Kant had in mind.

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Monday, November 10, 2014

The Community of Lush: Wine, Alcohol, and the Social Bond

by Dwight Furrow

Wine taster

Food begins as a necessity and we tame it so it becomes a civilized want that can be appreciated for its aesthetic qualities. But wine is a different matter. Wine is not a necessity. Many people neither drink wine nor any sort of alcohol, and for most people who do indulge, it doesn't play the organizing role in life that food does. (Unless of course you write about wine) Yet, the relationship between wine and sociality seems obvious. People get drunk or at least tipsy from drinking alcohol, which loosens tongues, sheds inhibitions, and functions as a social lubricant. Although much day-to-day wine writing seldom acknowledges this, some of the more thoughtful discussions of wine take the relation between drunkenness and sociality as a brutal truth: As Adam Gopnik writes:

“Remarkably, nowhere in wine writing, including Parker's, would a Martian learn that the first reason people drink wine is to get drunk. To read wine writing, one would think that wine is simply another luxury food….Wine is what gives us a reason to let alcohol make us happy without one. It's the ritual context that civilizes the simple need.” (From Gopnik, The Table Comes First)

Since we do not need wine for nutritional purposes, the “need” Gopnik references is the need for a substance to smooth the rough edges of socializing. However, alcohol in general and wine in particular are among many substances that accomplish this. Rituals surrounding tea for instance play this role in many societies. Thus, it isn't obvious why alcohol must play this role. Furthermore, even if alcohol is “necessary” to grease the social wheels, there are many more efficient, less expensive ways of getting drunk than drinking wine. Thus, we must ask how plausible Gopnik's thesis is. Is getting drunk the main reason we drink wine? Does that explain why wine in particular would be associated with sociality?

In fact when we look at how wine is consumed, inebriation plays only a secondary, supportive role in explaining its connection to our social lives.

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Monday, June 23, 2014

Why the Philosophy of Food is Important

by Dwight Furrow

Philosophers club

Photo by Todd Lapin Creative Commons License

There are lots of hard problems that require our thoughtful attention—poverty, climate change, quantum entanglement, or how to make a living, just for starters. But food? Worthy of thought? Most philosophers have ignored food as a proper topic of philosophical inquiry.

On the surface, it seems there are only three questions about food worth considering: Do you have enough? Is it nutritious? And does it taste good? If you have the wherewithal to read this you probably have enough food. Questions of nutrition can be answered by consulting your doctor or favorite nutritionist. And surely it doesn't take thought to figure out what tastes good.

But when we look more deeply at food we find some important issues lurking beneath the surface about which philosophy has traditionally been concerned. How we farm, what we eat, and how we cook have important social, political, and ethical ramifications—ramifications so important that we cannot think of these issues as purely private matters any longer. Some of the aforementioned “hard problems” have a lot to do with food. Our food distribution networks are anything but fair leaving many people without enough to eat; and our food production and consumption patterns cause substantial environmental harm in part because of their impact on climate change. Our resource- intensive way of life, supported by an economic system that requires constant growth, is unsustainable especially because the rest of the world would like to emulate it. For example, it is estimated that if everyone in the world consumed our meat-heavy diet, we would need two planet earths to supply sufficient land, feed, and water.

We must learn to live differently, and that means, fundamentally, learning to desire differently—and to desire food differently.

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Monday, December 9, 2013

Food Fights: Are They about Mouth Taste or Moral Taste?

by Dwight Furrow

Human beings fight about a lot of things—territory, ideology, religion. Food fights play a special role in this fisticuff economy—they fill the time when we are between wars. Beans or meat alone in a proper chili? Fish or fowl in a proper paella? Vegetarians vs. carnivores. Locavores vs. factory farms. These are debates that divide nations, regions, and families. But they are nothing new. Taboos against eating certain foods have always been a way of marking off a zone of conflict. Kosher and halal rules have little justification aside from the symbolic power of defining the Other as disgusting.

PizzaConflict persists even when food is intended as entertainment. The competition for global culinary capo continues to heat up. The French jealously guarded their supremacy for centuries until supplanted by the upstart Spanish with their molecular concoctions, only to be cast out by the Norwegians who have convinced us of the savor of weeds. Meanwhile the Italians wait for the fennel dust to settle, confident that in the end we always return to pizza and pasta.

The dishes we consume or refuse express our style, our values, and the allegiances to which we pledge. And so it has always been. “Tell me what you eat: I will tell you what you are,” wrote the gourmand Brillat-Savarin in 1825. Food not only has flavor; it apparently has a “moral taste” as well that informs our self-image as individuals and as members of communities or nations. This “moral taste” is no fleeting or inconsequential preference. It matters and matters deeply. The vegetarian not only prefers vegetables and sees herself as a vegetarian but is taking a moral stance, takes pride in the stance, sees it as a project, a commitment superior in value to the alternatives. The Italian feels the same about eating Italian. It means slow eating, communal eating, la dolce vita. A Genoan's taste for pesto is not merely a preference for the combination of garlic, olive oil, basil, pine nuts, and Parmigiano Reggiano but a moral taste that carries meaning. Contemporary foodies exhibit a similar zealous commitment. The search for the best barbeque in town is not merely a search for a good meal, but a quest for a peak experience, a realization of a standard, a moral commitment to refuse the taste of the ordinary.

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