by Dwight Furrow
Almost everyone connected to the world of wine has a story about their “aha” experience, the precise moment when they discovered there was something extraordinary about wine. For some that moment is a sudden, unexpected wave of emotion that overcomes them as they drink a wine that seems utterly superior to anything they had consumed in the past. For others it's the culmination of many lesser experiences that overtime gather and build to a crescendo when they recognize that these disparate paths all lead to a consummate experience that should be a constant presence in their lives going forward.
For me it was the former. As a casual and occasional consumer of ordinary wine for many years, I had my first taste of quality Pinot Noir in a fine Asian “tapas” restaurant. I was blown away by the finesse with which the spice notes in the food seemed to resonate with similar flavors in the wine. The wine, I now know, was an ordinary mid-priced Pinot Noir from Carneros; Artesa was the producer. But to me in that moment, it was extraordinarily beautiful and I resolved to make that experience a regular part of life.
A simple Google search will turn up any number of these stories. The Wall Street Journal's Lettie Teague interviewed several wine lovers about their “aha” moment. One became intrigued by wine while an art student in Italy, another when he discovered he had a discerning palate, many report childhood experiences of being impressed by the serious conversations about wine among the adults in their lives, others were intrigued by wine's complexity or the sense of adventure and risk involved in the winemaking process. Teague herself reports the wine talk of her study-abroad family in Ireland as the catalyst that launched her career as a wine writer.
These stories have two things in common. In each case the experiences are motivating. Like all experiences of beauty we don't passively have them and move on. The recognition of genuine beauty inspires us to want more.