by Dwight Furrow

Although frequently lampooned as over-the-top, there is a history of describing wines as if they expressed personality traits or emotions, despite the fact that wine is not a psychological agent and could not literally have these characteristics—wines are described as aggressive, sensual, fierce, languorous, angry, dignified, brooding, joyful, bombastic, tense or calm, etc. Is there a foundation to these descriptions or are they just arbitrary flights of fancy?

Last month on this blog I argued that recent work in psychology that employs “vitality forms” helps us understand how music expresses emotion. Will vitality forms help us understand how wine could express feeling states or personality characteristics?

Vitality forms are “the flow pattern” of human experience, “the subjectively experienced shifts in the internal states” that characterize sensations, thoughts, actions, emotions, and other feeling states. Discovered by Daniel Stern and described in his 2010 book Forms of Vitality: Exploring Dynamic Experience in Psychology, the Arts, Psychotherapy, and Development, vitality forms constitute the temporal structure of experience, the duration, acceleration and intensity of an experience. Importantly, vitality forms are not tied to a specific sense modality. All five senses as well as thoughts and feelings exhibit vitality forms. “A thought can rush onto the mental stage and swell, or it can quietly just appear and then fade”, as Stern notes.  So can sounds, visual experiences, tactile impressions or emotions—anger can explode or emerge as a slow burn. In short, a vitality form is how any conscious experience emerges and changes over time. Read more »