by Dwight Furrow
Over the past several months I've been writing about creativity in the arts, a project motivated by skepticism among philosophers that winemaking could legitimately be considered an art form. (See Part 1, and here, here, and here)
As Burham and Skilleas write on the decisions made in the vineyard and winery:
These decisions are intentions certainly and wine is also a product of human artifice. However, it is not intention in the same sense as a painter might have when he approaches a blank canvas. Vintner's decisions have only a very tenuous connection with expression in the arts which is typically expressions of aesthetic intention, feeling, and the like…Wine is not as malleable to intention as paint and the most important factor beyond the vintner's control is the weather. Try as they might few vintners can remove the sensory impact of the vintage. (The Aesthetics of Wine, p. 99-100)
Burnham and Skilleas seem to think that although winemakers have intentions they are not about aesthetics. This is a questionable assertion. There are countless decisions made by winemakers and their teams in the vineyard and winery that influence the intensity, harmony, finesse, and elegance of the final product and are intended to do so.
Burham and Skilleas go on to insist that "a vintner is simply not to be understood on the model of Kantian or Romantic aesthetics of fine art for whom originality or creativity are absolutely central features." Again, this is a questionable assertion, although it may be true of commodity wines. As James Frey, proprietor of Tristaetum Winery in Oregon's Willamette Valley and an accomplished artist as well as winemaker, told me in an interview: "Originality matters a great deal. No winemaker wants to hear that his wines taste like those of the winery down the street." Originality and creativity are central concerns of at least those winemakers for whom quality is the primary focus.