by Dave Maier
Consider how difficult it has been to get Big Tobacco to admit that cigarette smoking is bad for you at all, let alone that it kills many thousands of people every year. In particular, you might remember that time when all the major executives swore under oath at Congressional hearings that cigarettes are perfectly safe. Consider as well that most tobacco profits come from heavy users of tobacco, not smokers of only the occasional cigarette. So the all-important bottom line – public health be damned – can be preserved only by recruiting new heavy smokers as the older (or not so older) ones die off or quit. For Big Tobacco, this means targeting children, who are not only risk-takers by nature, but very often concerned above all to be cool. If cigarettes are risky and cool, then children will become smokers, and many (some studies say 30%) will become hooked, preserving corporate profits for another generation.
Marijuana prohibitionists hold the analogous establishment of Big Marijuana up as a nightmare scenario. If big money is involved – as of course it is – it is quite natural to worry that Big Marijuana will be just as bad as Big Tobacco: fighting warning labels, putting out deceptive and child-friendly advertising (Joe Camel = Joe Cannabis?) fighting class-action lawsuits with expensive lawyers, and so on. Prohibitionists point to the existence of yummy cannabis edibles (THC-infused gummy bears! “Pot Tarts”!) and fanciful marijuana strain names (“Girl Scout Cookies”! “Green Crack”!) as evidence that even the nascent legal cannabis industry has our defenseless children in its sights.
The most vocal proponent of this line is Kevin Sabet of the anti-legalization organization Project SAM [Smart Approaches to Marijuana]. Sabet represents a new development in prohibitionism, consciously distancing himself from old-school drug-warrior tactics in the hope of reaching a more moderate audience. In terms of actual policy recommendations, in fact, Sabet sounds quite a bit like yesterday’s marijuana reform activists. NORML's Roger Roffman, for example, whose book we looked at last time, spent most of his career pushing not for legalization, but for decriminalization, and more generally a reconstrual of marijuana policy not as a matter for law enforcement but instead as a public health issue: not arrest and incarceration, but education and treatment.