by Eric Feigenbaum
Professor Paul Heyne practiced what he preached.
I had the good fortune of having Professor Heyne’s Microeconomics class in my very first quarter at the University of Washington. He may have been tenured faculty whose own textbook we used, but he was a natural instructor who engaged students effortlessly. Which is no small feat when speaking to 400 mostly freshmen students in the university’s largest lecture hall.
Professor Heyne understood the “sage on the stage” model of education came with challenges at best. Still, that’s what the university demanded, and it was his job to make it work. So, he followed his own beliefs and teachings and offered students incentives for valuable participation – in the form of muffins and cookies.
Before every class, Professor Heyne picked up a dozen baked items from the café in the next building. He had Teaching Assistants running around the lecture hall with wireless microphones, getting them to students with raised hands. When someone offered a correct answer or insightful comment, they might hear, “Give that woman [or man] a cookie!” And he or she was rewarded like a dog getting a Milk Bone.
Everyone knew there was a limited supply of treats – so they were not only coveted, but reserved for high quality participation. Moreover, in true Pavlovian fashion, the opportunity to get a treat had most of what could easily have been a large, passive audience perked up and participating at 9:30 am.
Professor Heyne had an amazing way of teaching Microeconomics in a narrative, easy to understand way. He most consistently pointed out we are all making economic decisions every day, all the time – because economics isn’t about money, it’s about trade-offs, resources and maximizing our utility which could just as easily be sunshine and water as dollars and labor. Unsurprisingly, his book was called The Economic Way of Thinking. Read more »