Donald Trump, of course, is the forty-fifth President of the United States. He is a real person, but Leroy Jethro Gibbs is not. He is the central character in NCIS, one of the most popular and longest running shows on network television. Gibbs is a Senior Special Agent in the Naval Criminal Investigative Service.
The Trump campaign is known to have targeted NCIS viewers. Why? What appeal would a show like NCIS have for Trump voters?
The honor to serve
Let’s look at a scene from an episode in season seven, which started airing in 2009. The episode is called “One Shot, One Kill”. It opens in a video game arcade where some teen-aged boys are blown away by the skill of Marine Corps sergeant. We cut to a recruiting office where the sergeant is giving the boys the hard sell about hitching up. He’s talking about Iraq: “Been in the corps 16 years. Closest I’ve ever come to a bullet is…” Shatter! Wham! Splatt! He’s shot. Slumps over on the desk.
Gibbs and his team are called in to investigate. In the course of their investigation the recruiter who replaces the first one is also shot. In both cases, sitting at the desk, shot from long distance, through the window. Sniper.
Gibbs decides he’s got to go under cover. He’ll pretend to be a Marine recruiter, which will be easy form him as he had once been a Marine. To protect Gibbs bullet-proof glass is placed in the window and he wears a bullet-proof vest. Three microphones are placed outside so that, when the shooter fires, their Forensic Specialist, Abby Sciuto, can pick up the sound and use it to triangulate the shooter’s location. We then scoot over there and make the arrest.
We’re in the recruiting office, Gibbs looking sharp in his old Marine uniform. One of his Senior Agents, Kate Todd, is in uniform as a captain. She’s there to profile potential recruits as they visit they office. The major who heads the recruiting unit wants to stay; after all, he’s lost two men to this sniper. Gibbs objects. The major insists.
