by Mathangi Krishnamurthy
Scott Schuman is in India. On the 6th of November, he announced that he would be posting to his immensely popular fashion blog “The Sartorialist” from the cities of Mumbai, New Delhi, and Varanasi. I must confess that for a few minutes, I cursed my luck at being in the deep South and not on the fashionable streets of Mumbai and Delhi, where Mr.Schuman would most likely be lurking, camera in hand. Surely being spotted by Mr.Schuman would be the rightful validation of my many years of changing clothes four times in a row in order to get to the library? After all, academics, especially those in the fields of cultural studies and contemporary socio-cultural anthropology need necessarily to be fashionable I had often argued to myself. (Let the convenience of this categorization be conveniently ignored for now.)
My sartorialism is highly suspect in any case; dressing up for particular environments has always been a particularly harrowing task. Fashion never came easy. My sensibilities were shaped, first and foremost by a socialist secular republic of few choices and many cut corners. During childhood, a popular sitcom lampooned the state of the market thus; the titular character of Wagle Ki Duniya (Wagle's World), Mr.Wagle marks a festive occasion by procuring large quantities of the same bolt of cloth out of which emerge clothes for himself, his wife, his children, and the drawing room curtains. Despite this situation, I did marvel at the effortless beauty of my parents' and their friends' wardrobes, chiffon and polyester saris and factory uniforms. I, however, thanks to particularly unfashionable school uniforms and awkward teenage years, had no possibility of displaying either ingenuity or taste.
Graduate life in America brought forth another set of quandaries. While well schooled by now and comfortable in “Western” clothing, I longed uncharacteristically for loose cottons and salwar kameezes and allowed myself in the Texas heat to switch back and forth, even as I kept away from events conducted by the Indian Cultural Association. Neither their Diwalis nor their Holis held any attraction to my thoroughly disdainful anomic self. But those few kurtas declared my allegiance to some culturally specific India, and brought me attention nevertheless. Many years later, I was told that people had seen me as performing ethnicity for their benefit.