by Mark R. DeLong

“This guy nails it IMO.” That was the message below a Youtube link. Normally, I’d be wary of a link accompanied by such a cryptic gloss, but it came from a friend and colleague so I clicked. Destination: Rick Beato’s YouTube video posted June 25 on his “Everything Music” channel. Beato launched into his talk, his white hair combed back, hands waving like a modest conductor as he stood in what might be a 1970s living room. I could easily imagine that his jazz studies students at Ithaca College came to love his New York accent and his urgent wit.
“The Real Reason Why Music Is Getting Worse,” the video’s title, could signal a revelation of a conspiracy—the “Real Reason”—or offer another Old Man Yells At Cloud variety of crotchetiness. But by the time I finished watching, I had to agree with my guitar-playing, guitar-collecting friend: Yes, Rick Beato “nailed it.”
Beato thinks AI is corroding today’s music, lulling the human spirit and inventiveness by making it too easy to make music and too easy to consume it—of course, doing all this while stealing from musicians, too. In many ways, the story has already been told, as the replacement of skills by machine has long been a feature of the transformations of life and work over the past century and more. Beato’s complaint, however, may be more urgent than before. Maybe, as they say, this time is different.
Beato balances two aspects of today’s rapidly transforming music technology, drawing his argument into two “acts”: “Music is too easy to make” and “Music is too easy to consume”—both headings essentially framed as judgments, not as observations. Technology lies at the core of both. Read more »

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Some things in life are very hard to give up. For me, I hope in a most singular manner, it is bullshit. I have spent nearly twenty years reading whatever literature I can find on what bullshit might be. Since the publication of Professor Harry Frankfurt’s
In the late 1960’s and early 70’s, my maternal grandmother spent a lot of time in the United States. She would return to Iran, her suitcase filled with presents like candy and fruity bubble gum for her grandchildren, and pretty shirts and dresses for our mom. She also brought back a part of her daily American life: cartons of red Winston cigarettes, Crest toothpaste, hand and face creams with English writings on the bottles, and Dial Soap in that beautiful saffron gold color that was unlike any soap I had seen or smelled before. Our soaps in Iran were usually either flower scented and over perfumed, or green and organic because of the local olive oil used to make them. Everyone valued the green soaps, but I just wanted the American gold soap. I would watch her put the soap back in a plastic container after her shower to keep it from drying and when she was away from her room, I would go open the plastic container and smell the
With apologies to Charles Dickens, it will be the best of times, it will be the worst of times.

