The Prince and the Principle

by Barry Goldman Suppose Jones receives a communication from a Nigerian prince. The prince convinces Jones that if he provides access to his checking account, the prince will deposit $5 million ($5,000,000.00 USD) in it. Jones finds this proposition attractive and provides his account number, login credentials and password. Much to Jones’s surprise, however, instead…

Decisions, Decisions

by Barry Goldman Two books came out recently in the field of decision-making. Baruch Fischhoff published Decisions: Studying and Supporting People Facing Hard Choices, and Barry Schwartz and Richard Schuldenfrei published Choose Wisely: Rationality, Ethics, and the Art of Decision-Making. The two books take very different approaches. In a word, Fischhoff represents the science of…