by Matt McKenna
Back in 2000, chances were that if you were using a computer, it was running a Microsoft operating system. In 2014, those chances have diminished considerably, and you are now more likely to be using a device running Apple's iOS or Google's Android software. Microsoft's stock price has responded accordingly, and its inflation adjusted market cap is now less than half of what it was at its peak in 1999. How appropriate it is then that Matt Reeve's Dawn of the Planet of the Apes was released this month just as Microsoft announced plans to lay off 18,000 employees in what looks to be the dawn of the trivialization of Microsoft's standing as a technology leader in the same way that the rebooted Apes series chronicles the trivialization of the human species as a planetary leader. While there are many tempting social readings crawling along the surface of the Planet of the Apes series, the most coherent one invites viewers to imagine the story's fictional planet Earth as a metaphor for the consumer electronics industry, a metaphor in which the humans represent Microsoft and the various species of apes represent the various technology companies usurping Microsoft's dominance.
Dawn of the Planet of the Apes picks up immediately where its predecessor, Rise of the Planet of the Apes, takes off. In Rise, the first film in the second reboot of the Planet of the Apes series, James Franco's character creates a supposedly benign virus that regenerates brain cells, resulting in the reversal of diseases such as Alzheimer's. Unfortunately, the virus has the annoying side effect of afflicting humans with flu-like symptoms (you can see where this is going). The apes on which the virus was tested, however, receive all the positive effects to their cognitive abilities without any of the negative effects to the rest of their bodies. At the end of Rise, the brainy apes storm the Golden Gate Bridge en route to Muir Woods where they plan to live the peaceful simian life. The humans, on the other hand, are impotent to stop their zoological Frankenstein's monsters and can only look on while engaging in some ominous sneezing.
