by Sarah Firisen
I have a colleague who “lives in the cloud”. And I’m not using this as a euphemism for not being grounded in reality. So what do I mean? Well to begin with, he doesn’t have a permanent home. He’s mostly based in a major US city and when he’s not traveling for work, which he does a lot, he AirBnB’s, Obviously, he doesn’t own a car and instead uses Uber and Lyft. But what about his stuff? This is the brilliant part and the part that I think is the real game changer for the future of how some, maybe many, people will live. He uses a service called Dufl. From their website, this is how it works:
- We will inventory, photograph, clean and store your clothes so that they are ready for your next trip.
- No unpacking, no laundry, no visit to the dry cleaner. No hassle. The travel concierge you’ve always wanted
- Your DUFL will be waiting for you.
- Ready to go home? Schedule a pick up, affix the appropriate shipping label and leave your bag at the hotel desk.
- No unpacking, no laundry, no visit to the dry cleaner. No hassle. The travel concierge you’ve always wanted.
The American dream is to own stuff; own a house, maybe two. Own a car, maybe two. Own a dog, a big screen TV, probably 3 or 4. Stuff. Get stuff. Get so much stuff you need to pay for monthly storage. But we already know that our parent’s version of The Dream increasingly isn’t for everyone, ‘In a recent survey among 18- to 29-year-olds by Harvard University’s Institute of Politics, 48% responded to the question “For you personally, is the idea of the American Dream alive or dead?” with a simple “dead.”’ Many still imagine buying a house one day, but their dream includes more travel, following their passion and living abroad for some time.
Millennials are buying fewer cars than previous generations, consider this paragraph “Lots of us don’t need cars. Many of us are moving to where the jobs are – big cities. So, many of us live in places where a car is unnecessary or even a liability. Even in places where public transportation isn’t an option, carshare services like Zipcar and rideshare services like Lyft and Uber make it easier than ever to use a car only when you need one, and not worry about it when you don’t. Shopping online can bring almost any good imaginable straight to our doorsteps. We used to have to go out somewhere to hang out with friends; technological advances now make it possible to hang out with friends on opposite sides of the world from the comfort of our own homes.” Technology has not only made it unnecessary to own a car to drive wherever you want to go, people don’t even need to drive as much; what can’t be ordered online and delivered within 48 hours?