by Mike O’Brien

(Disclaimer: I have spent the last month in a cabin in the woods, and during that time the media has caught wind of TwinsTheNewTrend and spilled ink about their appeal and significance. What I have written below may therefore be redundant. But it’s still got a hep beat you can bug out to, so follow along anyway.)
A few months ago, Abbas Raza posted a Youtube video to this site from the channel “TwinsTheNewTrend”. It consisted of the titular twins watching a video of Dolly Parton’s “Jolene”, visible to the viewer in a picture-in-picture frame. This kind of “reaction video” is endemic on Youtube and other user-created-content platforms, and is usually the kind of thing I avoid. But a few things drew me in. First, I think (nay, know) that Dolly Parton is awesome and that this fact should be universally acknowledged. Second, the hosts are young Black men exhibiting cues of a hip-hop cultural world, not the typical audience for such music. The promise inherent in this set-up is that you, the viewer, are going to share an experience of discovery and novelty. That promise is fulfilled.
I said that I normally avoid “reaction videos” as a genre. It’s not that I’m particularly miserly with my screen time, or that I consider such fluff below my standards of consumption. I watch a lot of fluff, and much of it participates in the kind of audience-chasing hustle of which “reactions” are a shop-worn tool. What I find irksome is that “reactions” plug into a primal psychological system of sympathy and emotional mirroring, and that has the sickly-sweet stink of manipulation. Of course, many great works of art have traded on the compelling emotional displays of their characters to elicit an emotional response from their audience. It’s not some devious 21st-century marketing trick. But in the context of algorithm-driven, big-data-leveraging behemoths like Google et al., the vulnerability to such affective infiltration feels dangerous and debasing. Read more »



It is commonplace to observe just how marvelous books are. Some person, perhaps from long ago, makes inky marks onto processed pulp from old trees. The ensuing artifact is tossed from hand to hand, carrying its cargo of characters, plots, ideas, and poems across the rough seas of time, until it comes to you. And now you have the chance to share in a tradition of readers stretching back to the author, a transtemporal book club who communicate with one another only by terse comments scratched into the margins of this leather-bound vessel.
My mother believed that games were good for you. Her faith was unshaken by the occasions when my brothers and I returned from our outdoor games with a grievance between us, or by the times the Monopoly board was overturned in anger during the winter months. She considered that games were a preparation for life. I think she underestimated them.
first their concerted honks—


The coronavirus pandemic has caused a great of suffering and has disrupted millions of lives. Few people welcome this kind of disruption; but as many have already observed, it can be the occasion for reflection, particularly on aspects of our lives that are called into question, appear in a new light, or that we were taking for granted but whose absence now makes us realize were very precious. For many people, work, which is so central to their lives, is one of the things that has been especially disrupted. The pandemic has affected how they do their job, how they experience it, or whether they even still have a job at all. For those who are working from home rather than commuting to a workplace shared with co-workers, the new situation is likely to bring a new awareness of the relation between work and time. So let us reflect on this.




I often hear it said that, despite all the stories about family and cultural traditions, winemaking ideologies, and paeans to terroir, what matters is what’s in the glass. If a wine has flavor it’s good. Nothing else matters. And, of course, the whole idea of wine scores reflects the idea that there is single scale of deliciousness that defines wine quality.