by Scott F. Aikin and Robert B. Talisse
In last month's column, we introduced a name for what we suppose is a familiar phenomenon. Spitballing is a tactic of deflection, where a speaker repeatedly interjects vague, but self-contained, and overtly provocative statements into a discussion. The aim of the spitballer is to overwhelm his interlocutors and critics by providing them with so many outrageous claims that they are unable to adequately reply to any of them. Spitballing is rampant in public political discussion because, in the forums were such discussion commonly occurs, significant benefits accrue to those who appear to the onlooking audience as having gotten the last word.
Spitballing is closely allied with a companion tactic that is also rampant in contemporary public political discussion. Swamping is a tactic for controlling public discourse. Like the spitballer, the swamper introduces into a discussion multiple pointed, self-contained, and overtly provocative statements. Yet the swamper's aim is not to overload his interlocutors, but to dominate the political conversations conducted by others. The swamper's intention is to say something so overtly bizarre or inflammatory as to force others to discuss what he said. In doing so, the swamper seeks not to deflect criticism, but rather to direct political discussion away from the ideas, proposals, policies, and platform of his political competition. As a consequence, the swamper stays at the center of the conversation, forcing every other topic to the periphery. One important motive for swamping is that, in making oneself the topic of conversation by being overtly either vague or controversial, one crowds out time for critical exchange with others. One swamps the competition.