by Quinn O'Neill
In a recent advertisement for Nike athletic shoes, basketballer Kobe Bryant gives us some pointers on how to achieve new extremes of success. He reveals his system for over-the-top success before an elite audience, including rapper Kanye West and billionaire Richard Branson, at an event that's like a hybrid of a Masonic ritual and a TED Talk. “How do you know when you're in the Kobe System?” Bryant asks. “Look at your feet.” Naturally, they’re all wearing Nike shoes.
So you’ve got prestigious awards, you’re a Chinese megastar, and maybe you own outer space – certainly, that means you’re successful. But perhaps we should keep in mind that success depends on accomplishing whatever goal we set for ourselves and not whether the goal is worthy or not. Some of the most brutal dictators in history could be considered successful in the sense that they were effective leaders, but they’d hardly deserve to be placed on a pedestal. The pinnacle of success, I think, is achieving the worthiest goal, not the most elusive.
If owning outer space isn’t the worthiest goal, then what is? I think it might be health, in a very broad sense, like that suggested by the World Health Organization: “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” I think this is really the best any of us can hope for.