by Michael Liss
“You should look into this, perhaps write a little something about it.”
When Ed suggested something to you, it always emerged gently from his mouth as if on a cloud, and somehow morphed into a command by the time it reached your ears. He beckoned, I came, and now we were sitting together in one of his conference rooms, a MacBook and a bottle of unsweetened iced tea between us. My brand, in fact. It was a signal—he was telling me he knew, although we hadn’t talked in some time, that I’d gone cold turkey on Diet Coke. Of course he knew: he always knew, always was so wired in, always five steps ahead on everything. When we first met, roughly fifteen years ago, I had the absurd idea we were equals, but it took all of about a week for me to realize the central fallacy of that conceit. Still, he was remarkably good at recognizing and employing other people’s talents. And so, there would be a call or an email, and I would find myself conscripted to be a foot-soldier in Ed’s Army for some worthy cause.
I opened the iced tea, he clicked on a short YouTube clip, and I got my latest marching orders. Poke around, ask some questions, use that marvelous disguise of harmless late-middle age that allows me to pass unseen among men. Amass information, report back, write and post something. Topic: Bugs Bunny For President.
Of course, it sounds absurd, but, just how absurd is anything in politics these days? And Ed is a serious guy—if he’s lobbing this little gem at me, it means it’s not just him, but others in his happy little group are also considering it. So, on assignment, as it were, I’ve spent the last few weeks thinking, researching, looking at data, and talking to people. What I’ve found was that, the more I learned, the less irrational it seemed to be. Bugs Bunny for President. Doable. And desirable. Read more »


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