by Dwight Furrow
Beauty is not solely in the eye of the beholder so I argued last month. This month I can't resist taking on the other platitude that harms our understanding of beauty—that beauty is only skin deep.
The word "beauty" has fallen on hard times in the art world despite occasional signs of a revival. Yet, in everyday conversation the word "beauty" is so ubiquitous it has fallen into cliché. Perhaps these two phenomena are related. It is routine to say a flower is beautiful; and almost all flowers would seem to qualify regardless of how ordinary. But that just reduces the concept of "beauty" to meaninglessness. I want to rescue the term by arguing that to grasp the nature of beauty we need an aesthetics of depth, not of surfaces, which is to say that beauty is not skin deep.
There is, it would seem, an obvious counter example to my thesis. I suspect the word "beauty" is most often applied to women largely because throughout history most people who publicly wrote about or depicted beauty were men. And this seems to apply to physical features especially in the way the beauty industry uses the term. But this is not because beauty is superficial; it is because beauty is an object of longing, especially the kind of "ideal", unattainable beauty portrayed by the beauty industry. It's the depth of something out of reach, illusive, a consummate idealization, of satisfaction infinitely deferred that is at work in this form of allure. The whole process of cosmetics is to make something desirable and is thus no longer only about appearances but rather something more subterranean.
The idea that beauty is about superficial qualities readily apparent in our experience is an assumption adopted by much of modern aesthetics since Kant and Hume. Aesthetic experience is made possible by a bundle of qualities and if the qualities are alluring enough we call the object beautiful. Yet to report that a painting is red, rectangular, depicting figures of a certain shape, and suitable for hanging tells us nothing about its aesthetic appeal.