by Thomas Rodham Wells
Governments should tax the production and consumption of junk entertainment like Angry Birds and The Bachelor to correct the market failures that encourage their overconsumption. As with tobacco and alcohol, the point of such sin taxes is not to prevent people from consuming things that are bad for them if they really want to. They are not like bans. Rather, such taxes communicate to consumers the real but opaque long-term costs to themselves of consuming such products so that they can better manage their choices about how much of their lives to give up to them.
At the heart of this proposal is the fact that high art – i.e. real art – like Booker prize winning novels and Beethoven is objectively superior to junk entertainment like Candy Crush and most reality TV. (For now, let us abstract from ‘middle-brow' entertainment like our new Golden Age of TV.) Some egalitarians of taste dispute the existence of any objective distinction in quality between pushpin and Pushkin and argue that the value of anything is merely the subjective value people put on it. I will humour them. The case for the objective superiority of art can be made entirely within a narrowly utilitarian -‘economistic' – account of subjective value: in the long run consuming junk entertainment is less pleasurable than consuming art.
At best, junk entertainment passes the time and brings us closer to death in a relatively painless way. At worst, passing a lot of time in this way makes us stupid by atrophying our abilities to appreciate anything more difficult. Hence the pejorative term ‘junk', for there is a strong resemblance between this sort of mental activity and eating cheeseburgers: the more cheeseburgers we eat, the less we enjoy each new one, and the fatter and more unhealthy we become. In contrast, art has the capacity not only to fill up the limited time we have in our lives, but in the process also to educate us in the enjoyment of its intellectual depths so that it produces more delight in us the more of it we consume. In economics terminology, the consumption of junk entertainment exhibits diminishing marginal utility and reduces our human capital while the consumption of art exhibits the opposite. Art is special.


