by James McGirk
“BREAKING: Confirmed flooding on NYSE. The trading floor is flooded under more than 3 feet of water.” It was a horrid thought, but Shashank Tripathi’s (i.e. Comfortablysmug’s) infamous Hurricane Sandy tweet had panache.
Tripathi mimicked the style of a breaking news tweet perfectly. The image of water sluicing into the New York Stock Exchange was too good to be true. An irresistible nugget of news distilling the potent emotions stirred by the storm: Sorrow for afflicted New Yorkers, fear for the future, the thrill of seeing history unspool in real time, and a dose of snickering glee at the idea of cuff-linked financiers wading through filthy water.
The cruelty and incendiary media appeal of Tripathi’s tweet was reminiscent of another notorious prank: the attack on the Epilepsy Foundation. On March 22, 2008, a horde of eBaum’s World users (a community devoted to online humor) logged onto the Epilepsy Foundation’s online forums, and plastered its pages with blinking graphics.
As despicable as deliberately triggering thousands of epileptic fits or enflaming a vulnerable community during a catastrophe may be, consider how hard it is to shock a contemporary audience with a piece of art or literature. As subversive texts go, these are arguably genuine artistic achievements, thrilling to witness in real time or read about afterwards.
It’s an aesthetic experience Sherrod DeGrippo, an information security expert who founded two of the world’s preeminent repositories of Internet drama, Encyclopedia Dramatica and OhInternet.com, compares to watching reality television. “I think that a lot of what is attractive about Internet drama is the combination of schadenfreude and superiority people feel when looking at it,” says DeGrippo. “Reality TV inspires a lot of the same feelings. The viewer thinks of himself as superior, but when examined, the viewer is obsessively voyeuristic.”