by Kathleen Goodwin
If you haven't visited ladypockets.com, it's worth it for a laugh. In the words of creator, Katherine Fritz, “instead of writing the great American Novel, I made a fake fashion + lifestyle blog where I tell you where to buy Ruth Bader Ginsberg's earrings.” Gems include a photo of Christine Lagarde gesturing from a podium wearing a flower-patterned scarf with the caption, “Frankly, if we had to deliver some less-than-sunny news about Eurozone inflation rates at the World Economic Forum, we'd opt to spread a little springtime cheer with this rose-print floral scarf too.” As well as the familiar “Who Wore it Best?” trope, which includes adjacent close ups of Joan Didion and Harper Lee, both pictured wearing tortoiseshell glasses. My personal favorite is the feature on Angela Merkel, which incorporates a caption that reads, “She may have a doctorate of chemistry, but sometimes the key player in the European financial crisis lacks the basic science of how to flatter a tricky figure”.
As Fritz explains, “the joke is evident” but while the site is obviously tongue in cheek, it deserves a bit of analysis. Is the gag how bizarre the captions read, where the accomplishments and intelligence of the woman in the spotlight take a backburner to her accessory choices and the cut of her pantsuit? When a woman is a world famous writer, head of a global organization, or an elected official; is it pertinent to comment on her color coordination? The joke is truly multi-layered in its absurdity, because it reveals a reality. Regardless of their career choice, all women in the public eye are subject to discussions of things that have nothing to do with their jobs and responsibilities. In the Author's Note of Hillary Clinton's recently released memoir she writes, “I considered a number of titles…My favorite was 'The Scrunchie Chronicles: 112 Countries and It's Still All about My Hair.'”
Powerful women are held under a microscope for their appearance and behavior in a way that men are not, giving the media and the public endless source material to scrutinize, and deflecting attention away from truly critical matters. Yet when women try to eschew the rigid expectations of femininity and assume typical masculine attitudes and practices, they face an equally strong backlash. The result of this obvious double standard is what I'd characterize as a “can't win” dilemma that all women, regardless of their recognizability, contend with on a daily basis. Women are regularly criticized for being both “too masculine” and “too feminine” and conversely also face criticism for not acting feminine enough or not adopting sufficiently masculine characteristics.
