by Colin Eatock
What's up with my friends on Facebook these days? Let's have a look.
One of my friends recently starred in a TedX video. Another friend was just interviewed by the BBC. Another just got tenure at the college where she teaches. Yet another is directing a theatrical piece that's about to open. And a friend of a friend published a short story about a cat in Paris.
These and other similar announcements pop up in my newsfeed on a daily basis. Thanks to Facebook, I know that I have friends who wear only the most fashionable clothes, friends who make scrumptious pies and cakes, friends with perfect marriages, and friends who go on splendid vacations – with the photos to prove it.
All of these informative (if not exactly helpful) nuggets of knowledge can be described with one simple word: boasting. Moreover, there's nothing sly, discreet or tangential about this kind of boasting – it's unfettered, undisguised and unapologetic. It's a kind of boasting doesn't ask permission to speak, and doesn't wonder if anyone is interested in what it has to say. It's so pervasive that Facebook should be renamed “Boastbook.”
Yet not so long ago in North America (and especially in Canada, where I live) boasting was considered a very bad thing. Boasting used to be vain and egotistical. Boasting was tedious and insufferable to others. Boasting was pathetic, because it was rooted in some kind of deep-seated insecurity complex. Boasting was also a stupid thing to do because it so often achieved the opposite of its goal: damaging, rather than enhancing, the boaster's social stature.
