by Quinn O'Neill 
An alarm clock radio wakes me up each morning. For a while, it was set to a radio station that featured mostly pop music and mindless celebrity gossip, mainly because of its clear reception. It also frequently played an advertisement for an insurance company serving military members who have “honorably served” and their families. The ad cast military service in an unquestionably postive light and was played often enough that I could pretty well recite it. One morning, having heard it one time too many, I pushed the button on my alarm over to the buzzer option. “I'll decide for myself what I think of the military,” I naively thought.
At the gym later that day, I found myself on a treadmill before a TV screen playing music videos interspersed with military recruitment advertisements. After my workout, on my way to the locker room, I passed a military recruitment stand with an array of brochures for the taking. I stopped for a few minutes and perused its offerings. As I saw it, the stand was wanting for alternative views, but it was clear that only one viewpoint was to be served to the gym goers, and it wasn't for me to decide.
In 1928, Edward Bernays, a pioneer of propaganda and public relations published his seminal book titled Propaganda.1 In this important, but little known book, he defines propaganda as “a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” (p.52) Though the term has acquired a negative connotation, owing to its association with German use in WWI, the practice continues today, euphemized as “public relations”.
This exerpt from the 1928 book could equally apply to our current state of affairs:
“We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. […] Whatever attitude one chooses toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons – a trifling fraction of our hundred and twenty million – who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.” (p.37)
Whether we like it or not, we are being manipulated by an unseen, unelected minority. Society may have grown and evolved over the years, but the changes have served only to intensify the power that these invisible leaders have over us. Control over the media is concentrated today to an extreme degree. As of 2011, just 6 corporations controlled 90% of our media. In 1983, this power was shared among 50 companies.
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