by Ben Schreckinger
This past November, they held the sixth annual EPIC Summit in Toledo. As the name implies, it was “a day of career-enhancing training and networking.” Epic!
Use of the word “epic” has exploded in recent years, but the incidence of actual epic things has not. Now, as likely as not, “epic” refers to the quotidian, the small, and the mundane Need proof? Take the actual first result in my Twitter search for #EpicFail: “Just realised I forgot to buy crumpets for breakfast in the morning….so no toasted buttery crumpets for me!! Boo! #epicfail.” Some of my friends work for a company called Epic Systems. It does health care IT. I’ve been eating at a food hall in Dublin that advertises its epic club sandwich. It’s no wonder the top definition of epic on Urban Dictionary calls it “the most overused word ever… Everything is epic now.” Something has gone terribly wrong.
It’s past time to add “epic” to the sad list of words that have come to mean what they don’t mean. The Oxford English Dictionary caused an uproar this summer when the press discovered it had expanded its definition of “literally” to also mean figuratively — because that’s how people now use it. That redefinition was a defeat for language purists in their battle against sloppy usage. But the bastardization of epic signals something far graver: the inescapable malaise of post-industrial existence.
The world of the true epic is one of famine and feast, terrifying monsters and awesome deities. It conveys the mysteries of the wild unknown and the joy of emerging from it to rediscover the comforts of hearth and home. The epic’s grand scale reflects the awe with which its characters view a world whose grandeur they can’t contemplate. In other words, the world of the epic is the opposite of New York City, where the diners stay open 24 hours and the drug dealers deliver. The epic hero is the opposite of the modern knowledge worker, for whom the closest thing to an existential struggle is a battle for market share. After the sack of Troy, Odysseus was lost for 20 years before he returned home to Ithaka. Now we have GPS. It’s hard to imagine The Odyssey with iPhones.
Odysseus: Hey babe, I totally killed the presentation enemy today. Looks like I’ll be home late though. Google Maps is showing some traffic on the Aegean.
Penelope: Pls hurry! These suitors are making me nervous.
Odysseus: Umm, uninstall Tinder? LOL.
