by Thomas Rodham Wells
Do you want to be a good person but find yourself always falling short?
It may not be your fault. These days it is difficult to feel like good person. In fact the more you try, the more you may feel like a failure. Thanks to egalitarianism, globalisation, activist NGOs, the internet and over-active moral philosophers the calls on our moral attention are multiplying at an absurd rate.
Everywhere we turn there are people demanding that we take moral responsibility for ever more features of our lives and the implications of our actions. Almost everything we do turns out to be involve a moral choice, or more than one, in which our deepest principles are at stake. If you're an egalitarian, how come you help your kids with their homework? If you're against child-slavery, how come you still eat chocolate? If you're against racism, how come you enjoy ‘white privileges' like not being afraid when the police pull you over? And so on. Want to put milk on your breakfast cereal? There's a moral philosopher out there who wants you to read about murdered baby cows first.
Enough! These demands would challenge the forbearance and commitment of a saint. Trying to satsify them all would leave no room for getting on with your own life.
But it gets worse. Although they are presented as moral challenges, as tests of your principles, many of these demands are actually moral puzzles with no right answer. Flying to England to visit your sick grandmother, perhaps for the last time, is absolutely the right thing to do, but it's also absolutely the wrong thing to do if you care about the environment and justice for future generations.
You just can't win no matter how hard you try!
The rising tide of moralisation has been rather more successful in making us feel constantly guilty about everything we do than in inspiring us to live morally better lives. And this is not surprising since it demands that we take on the burden of extended moral responsibility – for the well-being of children in Cote d'Ivoire, for future generations, for the survival of rare species, and so on – without giving us the tools we need to manage that responsibility. Unfortunately feeling guilty all the time is morally debilitating. It undermines our ability and motivation to make good moral decisions in the first place.
If everything we do is wrong, why bother to even try to do the right thing?
Fortunately the solution is at hand. Here at Moral Tranquillity plc we believe that good people should be able to live a life free from guilt. That's why we have developed a range of Moral Offsetting™ products that make meeting your moral responsibilities simple and affordable.
