“Facebook 2, Arab leaders 0”, read a sign held by an Egyptian woman on Friday as the celebrations erupted in Tahir Square. In a sharply ironic turn of events, it seems that American software companies may have done more to bring about regime change in the Middle East than all the trillions of dollars poured into the wars in Iraq and Afghanistan and the resulting deaths and casualties. There does seem to be no doubt that Facebook, Twitter, and YouTube had a significant role to play in giving a voice to the democracy-seeking citizens of Egypt & Tunisia and helping them to create a community of international supporters. If there ever is a judgement day, surely Mark Zuckerberg’s sins of inflicting Farmville and Mafia Wars on the world will be more than outweighed by the events of the last month of so.
And this makes me wonder, will people now stop saying that they don’t see the point of social media and that it’s an absurd waste of time? Of course, many of the things that people choose to spend their time doing on social media – see above comments re: Farmville and Mafia Wars – may not be the most productive things they could be doing. But, the same is true for almost everything; the fact that some people spend their time reading Harlequin romances, doesn’t negate the value of reading in general.
Whether its Second Life, Twitter, Facebook or a plethora of other offerings, there are many worthwhile, often beneficial uses of social media: disease support groups, public awareness campaigns, news feeds, educational programs, and more. Yes, there are an awful lot of videos of cats dancing on YouTube, but YouTube has also become a vital means of communication in and out of Tunisia and Egypt.
