by Quinn O'Neill
At the Reason Rally held recently in Washington, Richard Dawkins made a rather provocative suggestion. He encouraged the crowd to ridicule and mock religious people for their beliefs.
Exactly how far he’d have his followers go with their ridicule isn’t clear. Jerry Coyne of the blog “Why Evolution is True” presumably considers Dawkins’ book, The God Delusion to exemplify the approach that Dawkins is advocating. He offers the converts' corner of Dawkins’ website as evidence of the approach’s effectiveness. It’s a collection of anecdotes from atheist converts who most commonly credit The God Delusion.
The book certainly can be credited for many conversions to atheism, but I think it constitutes an appeal to reason more so than an example of ridicule. In any case, what Dawkins advocated at the Reason Rally goes beyond what he’s done with any of his books. Ridicule can take many different forms, including well-crafted satire and cartoons like South Park, but Dawkins is suggesting that we make fun of people face-to-face. “Mock them! Ridicule them! In public!” he instructs.
Ridicule can be an effective tactic, but it’s risky. J. Michael Waller makes this clear in a White Paper for the Institute of World Politics, in which he endorses ridicule as a tactic in the “war on terrorism”. Distinguishing ridicule from humor, he says:
Laughing at someone – ridicule – is another matter. It is the use of humor at someone else’s expense. It is a zero-sum game destructive to one of the parties involved. Like a gun, it is a dangerous weapon. Even in trained hands, it can misfire. Used carelessly or indiscriminately, ridicule can create enemies were there were none, and deepen hostilities among the very peoples whom the user seeks to win over.
Robert Wright, in a piece in The Atlantic, questions what effect Dawkins’ advocacy of such a hostile approach might have on support for anti-evolution bills like the one recently passed in Tennessee. It’s a good question. It is a well-established marketing tactic to associate what you’d like to sell to people – be it a product or an opinion – with the values of the target group. Being a well-known advocate for evolution, Dawkins’ advocacy of hostile anti-theism may have an undesired effect. For some people, he may be reinforcing an association between evolution and a threat to something that they value. From a marketing perspective, this would be an obvious blunder. It’s like reminding people that Coke promotes tooth decay when you actually want them to buy Coke.
