by Kevin S. Baldwin
One of the more anticipated and dreaded publications of the year is the Sports Illustrated Swimsuit Issue (SISI). It arrived again this year with the usual fanfare and condemnation. The battle lines are familiar: To some it is a celebration of idealized feminine beauty, to others its representations of women are so far removed from reality as to be laughable, except that some consequences are so serious.
What may not be obvious at first glance is that this tension is a very old one: What is perfection and how do we as individuals compare to these perfect forms? It is well represented in Raphael's 1509 painting, The School of Athens. At its center, Plato is pointing up to the heavens where perfect, transcendent forms reside, while his pupil Aristotle is pointing to the earth, where we live our lives. Though Aristotle was closer to our modern conception by focusing on what “is,” he was still guilty of typological thinking. That is, he recognized organisms as belonging to abstract classes or representing idealized forms. As an example, Ghiselin (1969) makes a distinction between seeing “the horse” as opposed to “this horse” or “that horse.” The recognition that populations are composed of individuals that have variation in traits is a recent one, only going back to the time of Darwin. Before then, Platonic Essentialism, Aristotelian typology, and their Christian derivatives held sway over much of Western thought (Mayr 1982).
The Neo-essentialism and typological thinking provided by the SISI is not subtle and provides wonderful opportunities to market wares and services. Not blonde enough? Here is some peroxide. Bust not measuring up? Push-up bras or implants can be yours! Nose too big? No problem. We can trim other parts too (If you really want an eyeful, try Googling “labioplasty before after” with SafeSearch toggled off). Overweight? Here's a diet; or how about liposuction? Razors, depilatories, & wax can mask your mammalian characters. And so on.
The thinking behind SISI doesn't do men any favors either. How many of them are waiting for “the one” who looks like a supermodel while barely acknowledging the existence of fabulous women around them who happen to dwell in something other than so-called perfect forms?
