by Jalees Rehman
Words are routinely abused by those in power to manipulate us but we should be most vigilant when we encounter a new class of "plastic words". What are these plastic words? In 1988, the German linguist Uwe Pörksen published his landmark book "Plastikwörter:Die Sprache einer internationalen Diktatur" (literal translation into English: "Plastic words: The language of an international dictatorship") in which he describes the emergence and steady expansion during the latter half of the 20th century of selected words that are incredibly malleable yet empty when it comes to their actual meaning. Plastic words have surreptitiously seeped into our everyday language and dictate how we think. They have been imported from the languages of science, technology and mathematics, and thus appear to be imbued with their authority. When used in a scientific or technological context, these words are characterized by precise and narrow definitions, however this precision and definability is lost once they become widely used. Pörksen's use of "plastic" refers to the pliability of how these words can be used and abused but he also points out their similarity to plastic lego bricks which act as modular elements to construct larger composites. The German language makes it very easy to create new composite words by combining two words but analogous composites can be created in English by stringing together multiple words. This is especially important for one of Pörksen's key characteristics of plastic words: they have become part of an international vocabulary with cognate words in numerous languages.
Here are some examples of "plastic words"(German originals are listed in parentheses next to the English translations) – see if you recognize them and if you can give a precise definition of what they mean:
exchange (Austausch)
information (Information)
communication (Kommunikation)
process (Prozess)
resource (Ressource)
strategy (Strategie)
structure (Struktur)
