This Mediated World

by Christopher Horner

Immediacy itself is essentially mediated —Hegel

Look at that desk in front of you right here, now. Isn’t it just there, a bare existence, a simple immediate thing right in front of you? The senses register its presence. This, at least, is a bare fact that you know.

But look again at the desk in front of you. What is it you are aware of? A desk: not a carpet or a parrot, its colour (brown), its shape (rectangular), all that is that negates what might have been (it isn’t grey, it isn’t circular, etc). Your awareness of the desk is mediated by concepts and you, a language user, can only make sense of the thing through those concepts, the universal terms that enable you to pick out this thing here, now. And you are aware of it now as you were 5 minutes ago, although the light has changed and you, a namable person, not a disembodied spirit, have shifted your position on your chair to look back at the clock on the wall.  Time, place, objects: everything is mediated: that is, nothing is simply ‘there’ in splendid isolation to be passively registered by your senses.[1]

Consider again the wooden desk. It was once part of a tree, like the ones outside your window. It became a bit of furniture though a long process of growth, cutting, shaping buying and selling until it got to you. You sit before it as it has a use – a use value – but it was made, not to give you a platform for your coffee or laptop, but in order to make a profit: it has an exchange value, and so had a price. It is a commodity, the product of an entire economic system, capitalism, that got it to you. Someone laboured to make it and someone else, probably, profited by its sale. It has a history, a backstory.

All of this is the case, but none of it simply appears to the senses. Capitalism itself isn’t a thing, but that doesn’t make it less real. The idea that all that there really is amounts to things you can bump into or drop on your foot is the ‘common sense’ that operates as the ideology of everyday life: “this is your world and these are the facts”. But really, nothing is like that: there are no isolated facts, but rather a complex, twisted web of mediations: connections and negations that transform over time. 

This doesn’t mean that the way things show up for us is somehow false, an illusion that masks a hidden essence. The essence of a thing is reflected in the way it appears, in the connections and negations with everything else, and in the way in which it develops over time. Read more »



Monday, August 1, 2011

The Three Categories of Television Food Show

by Akim Reinhardt

TheCookingChannel Over the last twenty years or so, there has been a proliferation of food shows on television, both here in the U.S. and abroad. In America, The Food Network has been dedicated to that format sincethe 1990s, and a host of other channels also dabble in the genre.

It’s not going out on any kind of limb to say that these shows tend to be somewhat reductionist in their approach to food. Therefor, I feel perfectly justified in being a little reductionist in my approach towards these shows; turnaround’s fair play, after all. And in that vein, it seems to me that all of these many shows can be divided among three basic categories that I’ve come up with to describe them.

Exotica– You’ve never heard of many of the ingredients. If you have, you probably can’t afford most of them, and lord knows where you might even find them. Only the finest kitchen tools and implements are used to prepare dishes with skill and panache, and the result is mouth watering perfection. Viewers are invited to live vicariously through the food. Yes, you want to eat it. You also want to write poetry about it. Something inside says you must paint it. You want to make love to it.

Exotica Some people are wont to refer to this type of programming as Food Porn. I think the term’s a bad fit. Food Romance Novel might be a more accurate, albeit clumsier moniker. With an emphasis on eroticizing foreign food by casting it as an idealized version of The Other, or perfecting domestic food to a generally unattainable degree, the Exotica approach is more about romanticizing with supple caresses, whereas real pornography is about mindlessly cramming random, oversized monstrosities into various orifices. And that’s actually a pretty apt description for our next category.

Dumb Gluttony– For the person who wants it cheap and hot, and served up by the shit load, there’s the Dumb Gluttony approach to television food shows. All you need is a handheld camera and an overweight host in a battle worn shirt, then it’s off to the diner, the taco truck, the hamburger stand, or the place where they serve a steak so large that it’s free if you can eat the whole thing in one sitting and not barf.

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