The List

by Deanna Kreisel (Doctor Waffle Blog)

Modern life would be impossible without pet theories. (One of my pet theories is that everyone has pet theories.) How could we make sense of the quotidian horror and cruel contingency of our lives under late capitalism without a little magical thinking? Everyone has a soul mate out there somewhere. There are two kinds of people in the world. The CIA is tracking our Amazon purchases. Black is slimming. One of mine is that during the course of a lifetime, everyone gets one fabulous found item. (Granted, some people may get more than one, but that is rare and clearly bespeaks a karmic debt.) Some may go looking for theirs—like a detectorist unearthing a hoard of Saxon gold—which is not exactly against the rules, but vaguely contravenes the spirit of the theory; most often, however, it comes when you least expect it. I am happy to announce that ten years ago I found mine and so now I can relax. I wish I could say it was a pilgrim shoe buckle or a lost diamond tennis bracelet, but in some ways it was even more valuable—it has, in the ten years since its discovery, afforded countless hours of speculation and amusement. My Found Object is a shopping list.

Medium: Blue ball-point ink on wide-margin 3-ring notebook paper
Location: Shopping cart bottom, Save-On Foods, Cambie Street, Vancouver, BC
Finders: Doctor Waffle and Mr. Waffle, while grocery shopping
Date: 7 August 2010

[Handwriting #1:]

  • Milk -> a big one (we can do it)
  • Ketchup
  • Bread
  • Frozen veggies?
  • Yogurt (probably strawberry)
  • Diet coke
  • Juice
  • Cheese variety -> the good stuff
  • I WILL GET WINE
  • Cracker variety
  • Salamie like last time
  • Some type of cracker spread
  • Smoked salmon
  • Ceareal ! a good for you kind.
  • Peanut butter (REAL) no kraft BS
  • Strawberry jam
  • Low fat ice cream
  • Chicken breasts
  • Is the pasta sauce in the fridge any good?
  • if not … more sauce.
  • Ground beef & pork
  • Lets make meet balls? Ill get a recipe
  • Croutons & salad dressing

[Handwriting #2, scrawled at top of sheet:]

Sorry Baby got home
at 9pm. Will go
shopping Wednesday

[Handwriting ambiguous, at very bottom of sheet:]

I HAVE $45.00 —
BEANS

Even after countless re-readings and hours of in-depth analysis, this document still has the power to move me deeply. (I am not being facetious.) As soon as my spouse and I finished reading the list multiple times and wiping the tears of laughter from our eyes, we immediately uploaded it to Facebook. Our friends were as transported by the list as we were, and for the next couple of days produced exegesis and commentary worthy of Maimonides. Who are these people? What is their relationship? Why did the list’s original addressee not get to the grocery store (and did he ever)? Why are they so obsessed with eating healthfully, yet also stock their cart with fatty meats and cheeses? What is the meaning of the mysterious addendum BEANS? And perhaps most importantly: how on earth did these people expect to procure the items on this list for $45 in Vancouver, a city where a pint of Ben and Jerry’s costs upward of ten dollars? Read more »



by Tara* Kaushal Question-of-Consumerism-Sahil-Mane-Photography

I spent a whole year without shopping. Here's why, and what I learnt. Conceptual image by Sahil Mane Photography.

We consume more in every successive generation, more as we get richer, more as quality of life improves, more as the population explodes, more as mass production makes things cheaper, and so I'm compelled to believe that environmental concerns aren't alarmism but plain common sense. I, you, we're the target audience for millions of brands owned by thousands of corporations, vying for our attention—that they often get, along with our money, begging the question of indoctrination and the commercialisation of our tastes, needs and wants. And these corporations big and small… who are we making rich and what ethics do we end up supporting, literally buying, with our money? (Slaveryfootprint.org has a simple, if simplistic, survey to tell how many slaves work for you.)

Truth be told, I've never been overtly concerned with possessing or attached to things, and it's not like I shop a lot. I'm no ascetic: I dress up to look good and pander to the pull of fashion, and I've spent as much on the experience of a meal, a holiday, an adventure, rescuing an animal, surprising a loved one, a massage, as others do on jewellery, clothes and gadgets. Plus, I bought two houses as soon as I could: homes to fill the emotional void of an unstable childhood. And how can you ignore the better utility of a Mac and iPhone vs the PC and Blackberry, irrespective of the cost and show-off value. Of course, I need to feed my pride and ego with other things, let me not be confused for a saint. But brandishing brands, having things for the sake of having things, keeping keepsakes, ascribing objects with emotional value… never and decreasingly has that been for me.

Things, however, have always found me. Circumstances conspired to make me the proud owner of a houseful of hand-me-down things, courtesy my parents' migration to Australia and my ex-husband's transfer to Indonesia. At 23, in a house the size of a matchbox, in a new city where other strugglers like me slept on mattresses and could count on one hand the dishes they owned, I drowned in sofas and Kenwoods, artefacts, a king-sized bed, a sofa set and a rocking chair. Eight years later, my home is almost purged of all these expensive things, once pregnant with memories and too precious to give away (though not necessarily necessary nor my aesthetic).

Read more »