by Mark R. DeLong
This month, I’m closing up the years-long run of my Substack newsletter. I’ve decided to stand up my own newsletter site, despite the hassle, the modest expense, and the loss of what Substack touts as its “network.” The decision revealed to me some of the usually enshrouded assumptions that writers make about their work and the media they choose to release it. The relationship is hardly linear; it’s not just writers cooking up work that media mechanically release to a readership. Over the years, Substack’s evolution unveiled assumptions that complicate and shift the simple linear creation-to-publication process.
I decided Substack’s emerging assumptions about writing and publishing weren’t really mine. The simple model of writers writing and then somehow publishing is too simple; it ignores useful signals that shape a writer’s creation as a piece moves toward a readership (or, as often is the case, toward the desk drawer or wastebasket), and it ignores the targeting or even creation of a readership—the key to “making a living” as a writer. Substack’s evolution as a “publishing service” is an example of how media—and particularly social media—nurture or contort writers and, in the process, shape them to fit publication processes and the readerships that those processes conjure up.
After four years, Substack and I grew apart, so I’m ending the relationship.
My initial choice to set up a “stack” was in no small measure just a way to solve an email problem. In 2022, I had few designs on literary quality, much less delusions of pursuing a life of writing. Through the Covid pandemic, it was my habit to send an email to my students every morning, a message they eventually named the “morning missive.” When I wasn’t nagging at them, which was infrequent, students found them useful and even entertaining, and for me it was a means to start a weekday in a summary of an interesting item I read, some quick take on happenings, a musing quite broadly defined, or sometimes a crabby snap at students slacking off in seminar readings. Most missives related to the theme and content of the course. Read more »