“WHEN Limor Fried, who recently earned a master’s degree at M.I.T., decided to build an MP3 player not long ago, she went looking for the right case for her new device.
“People put a lot of interesting stuff in Altoids tins,” Ms. Fried said. “Usually it’s one of two options, either drugs or condoms.”
Actually, said Chris Peddy, marketing director at Callard & Bowser-Suchard, which makes Altoids, the tins are far more useful than that, and have been for a long time.
“Altoids have always been what we call a curiously strong lifestyle accessory,” Mr. Peddy said. In fact, Mr. Peddy said, the history of Altoids goes back 100 years, to England, and the tin itself was long seen as a “gentlemanly accessory”.”
Take the Altoids Challenge, but first read the rest.