Ken Freedman is the general manager of Jersey City’s WFMU, the longest-running freeform radio station in the United States. Since the mid-1980s, Freedman and his staff have made WFMU’s name a byword for the modern freeform sensibility with a combination of, among other factors, early adoption of new distribution technology, avoidance of identity politics and pure, unadulterated unpredictability. Colin Marshall originally conducted this conversation on the public radio program and podcast The Marketplace of Ideas. [MP3] [iTunes link] I'm here in the KCSB studio in Southern California, and you're over on the other side of the country, almost as far as you can get in the U.S. — you're in Jersey. You wonder, why would a Southern California radio station want to broadcast about an East Coast radio station, but in a way it doesn't matter at all. This show podcasts and gets most of its listeners that way. FMU is online, it streams, it podcasts, it was the first to do all of that stuff.
How do you envision FMU's audience? There must be some kind of cognitive dissonance based on the fact that you run what is ostensibly a radio station but is in reality a cultural entity that extends anywhere.
I don't think of us as a radio station, strictly speaking, anymore. We've definitely metamorphosed into some kind of hybrid radio-online entity.
When did that shift in your thinking change? Was it exactly when you guys went streaming in '97? How long a process has this been in your mind?
It's been happening steadily since we first launched our web site back in 1993. Then we started streaming in 1997. There were a lot of skeptics among our listeners and our staff members who felt that radio streaming was going to be something more akin to CB radio, as opposed to a new form of media. A lot of people said, “It's not even radio!”
But it was pretty clear when we started streaming full-time that, in fact, it was radio, that we were picking up the same types of listeners as we got over the FM band. But it really wasn't until much later, in 2000 to 2003 when we started expanding the offerings online to on-demand programming and podcasting as well as the blog and forums and message boards and then Facebook and Twitter, that we started realizing it was becoming something different. It's not, strictly speaking, radio anymore.
One example I can give you is on my own Wednesday morning radio show. Besides doing a live show, I'm also posting pictures along with every song that I'm playing, and listeners can also comment with me and with each other on the playlist page of the program. I started realizing a few months ago that a fairly good number of people were logging on to that playlist page every week, and they weren't even listening. They were there to see the pictures unfold, to see what music I was playing. The reason they weren't listening is they were at work, and their employer had blocked streaming audio through the company firewall. So they were doing the next best thing, which was simply logging on to the page so that they could see what songs were playing, look at the pictures and interact what other listeners. When I realized that I have these people logging on to this ostensibly radio show page every week but not listening, that kinda hit me over the head. This really has become something different.
Read more »
