by Christopher Hall
“In 2025, during an event to celebrate the inauguration of Donald Trump for his second term, the richest man in the world gave a Nazi salute to the crowd.” This is a sentence which, circa 2005, would have made for a rather overblown introduction for a YA dystopian novel. But here we are, and it did happen. It did happen – right? No, calling this a Nazi salute was leftist cancel culture in action. No, Elon is just very socially awkward and/or autistic. No, even the Anti-Defamation League says it wasn’t a Nazi salute. In many corners of the media, the message was simple: don’t believe your lying eyes.

What is inescapable is the sense of the ludicrous – you either think it’s ludicrous that we’re debating at all what was clearly a fascist gesture, or that there are people who think so, because it clearly wasn’t. The interpretational gambits being played here are both nettlesome and exhausting. And it isn’t solved by simply dismissing Musk as a troll. The strange loop of trolling, where we’re moving forward but we somehow end up at the beginning, usually involves the question of intention, always daring you to think both that he really means it and that it’s all a joke. And so maybe Musk’s gesture was innocent and maybe it wasn’t – but that’s all part of the troll. How can you take such a thing so seriously? (How can you not?) An arm raised a roughly a 45 degree angle – that’s what upsets you? (It’s literal Nazism, so of course it does!) But his hand was raised at a slightly higher angle – isn’t that just a wave? (Oh, stop bothering me and go read your Trump Bible.) It may be that Kekistan is long past its expiration date (the half-life of memes being pretty short), but the spirit remains intact and present. Trolling is a language game, and you lose if you react to it at all.
Trolling is also, as is frequently said, an art, and as perverse as it may sound, I want to look for a moment at The Gesture as a work of performance art. Read more »