More Than Just Design: Affordances as Embodying Value in Technological Artifacts

by Fabio Tollon

It is natural to assume that technological artifacts have instrumental value. That is, the value of given technology lies in the various ways in which we can use it, no more, and no less. For example, the value of a hammer lies in our ability to make use of it to hit nails into things. Cars are valuable insofar as we can use them to get from A to B with the bare minimum of physical exertion. This way of viewing technology has immense intuitive appeal, but I think it is ultimately unconvincing. More specifically, I want to argue that technological artifacts are capable of embodying value. Some argue that this value is to be accounted for in terms of the designed properties of the artifact, but I will take a different approach. I will suggest that artifacts can come to embody values based on their affordances.

Before doing so, however, I need to convince you that the instrumental view of technology is wrong. While some technological artifacts are perhaps merely instrumentally valuable, there are others that are clearly not so There are two ways to see this. First, just reflect on all the ways which technologies are just tools waiting to be used by us but are rather mediators in our experience of reality. Technological artifacts are no longer simply “out there” waiting to be used but are rather part of who we are (or at least, who we are becoming). Wearable technology (such as fitness trackers or smart watches) provides us with a stream of biometric information. This information changes the way in which we experience ourselves and the world around us. Bombarded with this information, we might use such technology to peer pressure ourselves into exercising (Apple allows you to get updates, beamed directly to your watch, of when your friends exercise. It is an open question whether this will encourage resentment from those who see their friends have run a marathon while they spent the day on the couch eating Ritter Sport.), or we might use it to stay up to date with the latest news (by enabling smart notifications). In either case, the point is that these technologies do not merely disclose the world “as it is” to us, but rather open up new aspects of the world, and thus come to mediate our experiences. Read more »