by Sue Hubbard
Born in 1931 the Californian artist John Baldessari was honed by the zeitgeist of the 1960s, that decade of revolt, revolution, muddled thinking and creativity. The granddaddy of conceptual art he's known for his magpie appropriations of painting, photography and language. In an increasingly prosperous post-war world his concerns were to dismantle old shibboleths and stretch early 20th century artistic boundaries to see how elastic they could become. Iconoclasm was the name of the game. By the early 1990s he was a celebrity. A 1990 retrospective organized by the Museum of Contemporary Art (MOCA), Los Angeles, travelled across the United States and Canada. With wit and irony he deconstructed the processes of contemporary artistic practice to include language. "I guess", he said, "it's fundamental to my work that I tend to think of words as substitutes for images. I can never seem to figure out what one does that the other doesn't do, so it propels me, this kind of bafflement." His aim has been to be as "disarming as possible", whilst establishing or deconstructing meaning through juxtaposition. By beguiling his viewers he's offered his own laconic visual commentary. Often citing semiotics and, in particular, Claude Lévi-Strauss's structuralism, as a major influence on his treating language as sign and on his deliberate play between word and image, he's taken phrases from art manuals and quotes from celebrated art critics and painted them onto the surfaces of his canvases. For him there has been no reason why a 'text' painting shouldn't be just as much a 'work of art' as a nude or a still life. Everything has been up for grabs.
Looking at this new show at the Marian Goodman Gallery in London I couldn't decide whether John Baldessari is, now, a dinosaur – irrelevant to the current political and social landscape of this new autocratic post-truth world – or a sensitive barometer of it.