Luke Savage in The Walrus:
Jordan Peterson’s marketability has always been a bit surprising given his weirdness. He speaks exclusively in a glottal cadence that sounds like Kermit the Frog after a night of heavy drinking. He calls hostile interlocutors “bucko.” He breaks down in tears when discussing children’s cartoons and has occasionally been known to dress like the Joker. But these days, the reactionary right is miserably bereft of real intellectuals, and a decade or so ago, Peterson stepped into this void and was rewarded with global success.
That success, improbably, comes from a unique fusion of obscurantism and conservative pomposity. There’s a certain genre of left-coded writing, for example, that’s rightly derided for its convolution, even meaninglessness. Perhaps the most common hallmark of this style is the incessant bracketing of words in scare quotes, a tactic that often allows the author (or “author”) to assert ideas or concepts while remaining aloof and evasive about what it is they’re actually saying. Sometimes, there are random capitalizations as well, or particular sentences are italicized for no discernible reason. In this genre, everything—right down to the very act of writing itself—plays out in linguistic abstraction, and at a convenient remove from anything tangible or concrete.
More there.
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