Why It Took 64 Years to Make a Barbie Movie

Eliana Dockterman in Time:

Barbie is an icon, perhaps the best known toy in the world. As Margot Robbie points out in an interview with me for a TIME cover story, the word “Barbie” has the sort of enviable global recognition only achieved by brands like Coca-Cola. Since her debut in 1959, she has been a staple of the culture, a touchpoint for pop icons like Nicki Minaj, and has become synonymous with a specific shade of pink.

And yet it has somehow taken until 2023 for Barbie to make her live-action film debut. On July 21, the doll will finally grace the big screen. While there have been a number of animated Barbie movies and series on Nickelodeon and streaming servicesBarbie will be the first live-action movie starring the doll to premiere in theaters. Margot Robbie will play a version of Barbie, but so will Issa Rae, Kate McKinnon, Hari Nef, Alexandra Shipp, and a number of other actors. Ryan Gosling will play just one of many Kens. Every image from the film, beginning with paparazzi shots of Robbie and Gosling rollerskating in spandex, has been dissected online, and Barbiecore has never been hotter.

More here.