Rachel Cooke in The Guardian:
This extraordinary comic is a collaboration between the neuroscientists Uta and Chris Frith, their writer son, Alex, and the artist and graphic novelist Daniel Locke. Have I ever read anything like it before? No, I’m certain that I haven’t. Each page is a visual delight: as colourful and as joyful as a book for children. It’s extremely easy to read and often very funny. And yet you finish it with your mind blown. Simply by virtue of the fact that it makes some pretty cutting-edge brain science seem almost straightforward, it subtly expands the world of the reader. Afterwards, I wasn’t only more attentive to my own thought processes (hmm, I thought, as I watched my hand reach for the bottle of sauvignon); armed with a bit more insight into the way people around me might be thinking, it’s possible that it may also have liberated me, just a little, from some all too human anxieties (what are they thinking? Doesn’t she like me? Why hasn’t he called me?).
Uta Frith, an emeritus professor of cognitive development at the Institute of Cognitive Neuroscience at University College London, and Chris Frith, emeritus professor at the Wellcome Trust Centre for Neuroimaging at University College London, are not only two of the most distinguished academics in Britain; they have also been married for 50 years.