Sense and Saleability: How Amazon changed the way we read

Benjamin Kunkel in BookForum:

DWINDLING ENLISTMENT AMONG STUDENTS and deteriorating market share among consumers; confusion as to immediate method and cloudiness as to ultimate mission. . . . Professors of literature have good reason to feel insecure about the status of literature and literary scholarship. And, like many an insecure person, the discipline of literary studies has grown increasingly interested in and respectful of popular taste as its own popularity has declined. Between the Great Recession and 2019, the number of undergrads majoring in English shrank by more than a quarter, and it’s difficult to imagine the pandemic has reversed the trend. Meanwhile, over approximately the same dozen years, professors in English and other literature departments have more and more bent their attention away from the real or alleged masterpieces that formed the staple of literature courses ever since the consolidation of English as a field of study in the 1930s, and toward more popular or ordinary fare. Sometimes the new objects of study are popular books in that they belong to previously overlooked or scorned genres of “popular fiction,” such as crime novels, sci-fi, or horror: this is popularity from the standpoint of consumption. And sometimes they are popular books in the different sense that they are written, in huge quantities, by authors with few if any readers, whatever the genre of their work: this is popularity from the standpoint of production.

More here.