Anab Jain & Superflux. The Madison Flying Billboard Drone, 2015.
” … So there are five drones, and each of these drones is designed to embody specific tasks and functions that are already gaining popularity. We are not trying to imagine new roles for drones; we are trying to build them as consumer products. The aesthetic we’ve chosen is not a hacked DIY aesthetic, but instead a carefully designed consumer product aesthetic.
Madison, the flying billboard or the advertising drone, is a hovering display platform; it uses sophisticated facial recognition to cater advertising to the interests of those that it’s around. And companies could probably hire it, and have it beam its advertisements out to people, by farming all potential data from all these potential consumers.”