Benedict Carey in The New York Times:
If not quite Ali-Frazier or Williams-Sharapova, the duel was all the audience of about 100 could ask for. They had come to the first Extreme Memory Tournament, or XMT, to see a fast-paced, digitally enhanced memory contest, and that’s what they got. The contest, an unusual collaboration between industry and academic scientists, featured one-minute matches between 16 world-class “memory athletes” from all over the world as they met in a World Cup-like elimination format. The grand prize was $20,000; the potential scientific payoff was large, too. One of the tournament’s sponsors, the company Dart NeuroScience, is working to develop drugs for improved cognition. The other, Washington University in St. Louis, sent a research team with a battery of cognitive tests to determine what, if anything, sets memory athletes apart. Previous research was sparse and inconclusive.
Yet as the two finalists, both Germans, prepared to face off — Simon Reinhard, 35, a lawyer who holds the world record in card memorization (a deck in 21.19 seconds), and Johannes Mallow, 32, a teacher with the record for memorizing digits (501 in five minutes) — the Washington group had one preliminary finding that wasn’t obvious. “We found that one of the biggest differences between memory athletes and the rest of us,” said Henry L. Roediger III, the psychologist who led the research team, “is in a cognitive ability that’s not a direct measure of memory at all but of attention.”