Have you ever considered video games to be works of art? A show called The Art of Video Games, opening Friday at the American Art Museum, moves beyond looking at games simply as a form of entertainment and draws our attention to how games are a design and storytelling medium—perhaps the art medium of the 21st century. By the same token, have you ever stopped to think about how food figures into video games? Pac Man chows down on power pellets, Mario is a hardcore mushroom-monger, Donkey Kong a banana connoisseur. There have been games devoted to food fights or hamburger chefs being chased by manic pickles and sausages. Furthermore, ever since the video game boom of the late 1970s, games have been used as a means to advertise products—including edibles. While “advergaming” may be a recent piece of Internet age jargon to describe web-based games created to market a branded product, the concept has been kicking around since the dawn of video games. Here are a five notable games that were created to promote familiar foodstuffs.
Tapper (1983): Let’s start with arcade-era gaming. The premise of this one was simple: You are a bartender whose goal is to keep sliding beers down the bar to quench your customers’ thirst. This cabinet is noteworthy for its clever physical design: Bar-style beer taps are used to control your character and places to rest your drink. Players will also notice that the Budweiser logo is shown front-and-center and on the bar’s back wall. Although the game was initially meant to be installed in bars, it was re-tooled and re-christened Root Beer Tapper as a kid-appropriate game for arcades and home video gaming platforms.