From The New York Times:
In a delicate dance of legend, marketing and money, Mr. Ali plans to introduce reduced-calorie foods and beverages for young adults, evoking his status as a three-time heavyweight boxing champion and American icon. The first products to roll out in convenience stores early next year will be packaged snacks with names like Rumble, Shuffle and Jabs — fruit-laden rolls and finger foods baked into vaguely signature shapes like boxing gloves and punching bags. Some flavors, like barbecued chicken and Buffalo wings, are a twist on snack classics, while others, like sweet corn and cole slaw, evoke the farmer’s market.
The new line has the lofty aim of fighting youth obesity, with no snack containing more than 150 calories. Each is fortified with vitamins and fiber, said Edward Rapp, a senior member of Mr. Ali’s new company, GOAT Food and Beverage (GOAT being an acronym for — what else? — Greatest of All Time).
More here.
