She goes by the name Bruna, the Little Surfer Girl, and gives new meaning to the phrase “kiss and tell.” First in a blog that quickly became the country’s most popular and now in a best-selling memoir, she has titillated Brazilians and become a national celebrity with her graphic, day-by-day accounts of life as a call girl here.
But it is not just her canny use of the Internet that has made Bruna, whose real name is Raquel Pacheco, a cultural phenomenon. By going public with her exploits, she has also upended convention and set off a vigorous debate about sexual values and practices, revealing a country that is not always as uninhibited as the world often assumes. Interviewed at the office of her publisher here, Ms. Pacheco, 21, said the blog that became her vehicle to notoriety emerged almost by accident. But once it started, she was quick to spot its commercial potential and its ability to transform her from just another program girl, as high-class prostitutes are called in Brazil, into an entrepreneur of the erotic.