Jesse Thorn and Adam Lisagor are the creators of the new men’s style web series and blog Put This On, which explores all facets of the art of “dressing like a grown-up.” Thorn is also the host of Public Radio International’s The Sound of Young America as well as the comedy podcast Jordan Jesse Go; Lisagor is also a co-host and producer of the comedy podcast You Look Nice Today. Colin Marshall originally conducted this conversation on the public radio program and podcast The Marketplace of Ideas. [MP3] [iTunes link]
Jesse, you've been on the program before talking about The Sound of Young America, your public radio show, and you're also known from Jordan, Jesse, Go!, your comedy podcast. A lot of your efforts are in the center of a Venn diagram of public radio, comedy, and the internet. Would I be correct in assuming that's kind of a perfect storm of people who don't care much about style and thus are fertile ground to inspire you to create something like Put This On?
Jesse:To be fair, many of those people give careful consideration to what band t-shirt to wear each and every day.
They spend the time, but they're not spending it necessarily in the place you would prefer it?
Jesse: Yeah, they've got three Yo La Tengo shirts, and they're trying to decide between them.
Adam: There are Venn diagrams within that Venn diagram where people are coming out of the woodwork and seem to unexpectedly be concerned with style and actually know how to dress in things other than band t-shirts. To be fair. To come to their defense.
I want to get an idea of whether the inspiration came from seeing a lot of anti-style or non-style around you, or was it more like being inspired by the style you did happen to come across — if that makes any sense?
Jesse: My inspiration for creating this was very much the latter; it was very much my own interest in style. Over the past few years, there's been a community of style enthusiasts that's grown on the internet, that's made me feel there's an audience for this. When we started making these videos, one of our goals was to make something an enthusiast would love but was also welcoming to someone who was just learning. Adam, to his credit, has done a really amazing job of maintaining that tone. Not only do people who like to argue about which tie know to use like it, it's also something valuable and interesting, even to — we get a lot of e-mails from women, for example, who literally do not wear men's clothes and have no practical use for our videos. We've really found a tone that's open to everyone.
I want to figure out how you, Jesse, managed to develop your own interest in style. Take the average person born in 1980, living in Los Angeles: they're not typically all that interested in style. What factors in life brought you to this unusual interest for your context?
Jesse: I'm from San Francisco, the style capital of the West Coast of the United States, as modest a distinction as that may be. I grew up splitting my time between my parents, and my mom is very style-conscious, very much an aesthete. It's always been something I enjoyed. When I was little, when I started doing this kind of stuff, my dad was making fun of me because he remembered be being a little kid. My favorite game was “costume game,” where I would make up costumes from the weird stuff I had laying around the house. I would be a dog-knight combination. It's always been a sincere interest of mine.
The stumbling block was always finding a way to do it that did justice to the aesthetics of clothing, which is such an important part. I didn't think I could do that through what I knew how to do, audio, but I was excited to learn more and do more. When I became friends with Adam and saw how amazingly gifted he was, aesthetically, particularly in the medium of video, I was like, “Oh, I can put these two things together. I can follow this interest I have and combine it with this interest I have in making media independently.”
The way this was made independently, the way it was funded, the way it looks — this is not a low-resolution show — the way people watch it whenever they want for free — it seems to be so much a product of right now. I'll direct this to you, Adam: how long has the technological window been open? How long have these elements converged on the net to the point where something like Put This On could be possible?
Adam: That's an interesting question. I know that the short form is relatively new. The internet itself is relatively new. I would say as early as reasonably streaming video has been around, there's been demand for your five- to ten-minute video. Technologically speaking, that all converged with the available tools: computers being fast enough to edit video, cameras being cheap enough to shoot something and have it not look like complete garbage with tracking lines going through it. That all converged together about the time I was getting out of college.
It was an exciting time, revolutionary, about the same time people started shooting full feature-length movies on digital video. This is pre You-Tube, of course, but that was about the first time it made sense to make content for the web and have it be viewed in the proverbial postage stamp-sized window. We started rethinking what content for the web means, in a way. I was young enough at the time where I hadn't fully developed my set of paradigms as to what content should look like, but being a child of the eighties and nineties, most of my aesthetic is informed by commercials as much as it is by film and TV. The short form lends itself to that really well.
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