(Headline meant sarcastically.) Melissa Lafsky over at the NYT Freakanomics blog:
Picking up women has been getting plenty of press these days, leading up to this week’s premiere of the VH1 reality show The Pick-Up Artist. The show follows eight “socially inept” men through an eight-week boot camp on seduction techniques, led by a self-proclaimed Lothario called “Mystery.” The headliner (whose real name is Erik Von Markovik) initially found fame after being profiled in Neil Strauss’s 2005 book The Game: Penetrating the Secret Society of Pickup Artists, and went on to co-write his own book, How to Get Beautiful Women Into Bed: The Mystery Method.
Under particular discussion is a pickup technique that Mystery advocates known as “negging” — a move that involves interjecting an insult during an initial conversation with a woman. The motivation behind the insult is, as Esquire’s A.J. Jacobs puts it, to “lower her self-esteem, thus making her more vulnerable to your advances.” While this tactic has provoked considerable ire, by all accounts from Strauss and his skirt-chasing Svengali, it seems to work.
Meanwhile, the psychologists Steve Stewart-Williams and William F. McKibbin have been researching the topic of men insulting women, publishing a study called “Why Do Men Insult Their Intimate Partners?” in the July Journal of Personality and Individual Differences.