Herbert Lui is an author and marketing strategist whose work encourages people to create with consistency and confidence. His writing has appeared in Fast Company, The Globe and Mail, and The Fader. In his book, Creative Doing, Herbert draws from his years of practice to help creatives move through blocks, build momentum, and reconnect with the joy of showing up to the creative process. Email: herbert [at] herbertlui.net
by Herbert Lui A few years ago, I was asked for feedback on a marketing campaign. The tagline was, “Being a creator is a curse.” It felt relatable to me. When you try doing creative things, you’ll need to deal with incredibly difficult emotions. A creative idea might not work, so you’ll experience crippling doubt,…
by Herbert Lui 1. The most reliable way to find a good idea is to write down a bunch of bad ones The team at product studio Good Enough, which has made software like blogging platform Pika, has a channel in their instant messaging dedicated to bad ideas. Bad ideas are useful because it helps…
by Herbert Lui By definition, in order to be prolific, you only need to produce and publish a lot of work. When you set out to produce and publish a lot of creative work, you focus on what’s in your control. Your time will be limited, as will the size of each project, as well…
by Herbert Lui Just a few months before he turned 29, T. S. Eliot started his first day as a clerk in the Colonial & Foreign Department at Lloyds Bank. While he’d gained some recognition for his poetry a couple of years prior, it didn’t earn him enough income to soothe his financial anxieties, which…